8.07.2007 - 12:15pm ET

(CSRwire) NEW YORK, NY - August 7, 2007 - The Element Agency (www.theelementagency.com), a leading green communications firm, announced today the launch of My Green Element (www.mygreenelement.com), a blog and news site discussing new developments in green issues and communications, focusing on both corporate and environmental non-governmental/advocacy activities in North America.

Given the explosion of public and corporate awareness into all things green, My Green Element will dissect trends in green marketing and corporate social responsibility as well as monitor and track noteworthy companies, environmental news and campaigns.

"My Green Element will be a resource for environmental and sustainability communication leaders who are looking to stay up on the green news of the day as well as keep abreast of new green marketing strategies and tactics," says Don Millar, President of The Element Agency.

Working with clients such as the League of Conservation Voters, the David Suzuki Foundation, American Rivers, the Nature Trust of British Columbia, the American Association for the Advancement of Science and others, The Element Agency is an integrated communication firms offering branding as well as television, online, radio and print advertising services.

Millar continued, "We were green before green was cool. Being part of the environmental movement for the past 15 years in the U.S. and Canada, as it moved from social protest to now being embraced as a necessity for smart businesses, has given The Element Agency a unique perspective to offer useful insights and commentary on green news and communications."

For more information on My Green Element, visit www.mygreenelement.com. My Green Element is inviting interested parties to submit topic ideas for guest posts. Please feel free to email 'info at mygreenelement.com' if you have a topic you want to see discussed or are interested in submitting a post.

About The Element Agency

The Element Agency (www.theelementagency.com) is a leading international communications firm with offices in New York, Vancouver and Mexico City. The firm leverages its extensive business, NGO and political experience to provide clients integrated communication services in television, online, print and radio. Clients include the Nuclear Threat Initiative, American Rivers, Amnesty International, League of Conservation Voters, Canadian Boreal Initiative and the Nature Trust of British Columbia.

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