|
Corporate Social Responsibility
News
8.02.2007 - 08:01am ET
|
CSR News from:
|
|
|
News Categories: |
| | |
Starbucks Sparks Conversation on Climate Crisis by Hosting "National Day Of Discussion"
New Film "Arctic Tale" Unites Environmental Groups and Communities On Vital Issue of Climate Change
(CSRwire) SEATTLE, WA - August 2, 2007 - On August 15, Starbucks will host a
"National Day of Discussion: Solutions to Climate Change" at coffeehouses
in more than 60 U.S. cities to inspire conversations about the vital issue
of climate change. Hosted by community leaders and non-governmental
organizations with an expertise in environmental science, these friendly
and informative discussions are designed to engage local participants in a
dialogue about how to modify their impact on the planet by making simple,
everyday decisions.
To prepare for the "National Day of Discussion," Starbucks teamed up with
environmental experts, including The Climate Group, Conservation
International, Earth Day Network, Earthwatch Institute and Global Green
USA to create discussion guides for use at participating locations.
Moderators from these groups will lead the discussions at Starbucks
locations in New York, Los Angeles, Chicago, Washington D.C., Houston, San
Francisco, Phoenix, Dallas, Boston and Seattle.
The "National Day of Discussion" is part of Starbucks efforts to generate
conversation around the issues of climate change highlighted in the new
family-friendly film "Arctic Tale," which follows the real adventures of a
walrus and polar bear as they struggle to adapt to the realities of a
changing climate.
"'Arctic Tale' offers us a fantastic opportunity to open a local dialogue
about the solutions to climate change in our everyday life," said Ken
Lombard, president of Starbucks Entertainment. "The 'National Day of
Discussion' allows for communities to engage in meaningful conversation
about the climate crisis right inside our stores."
Further information about the "National Day of Discussion," including
locations of participating coffeehouses is available online at www.starbucks.com.
Starbucks Entertainment recently teamed with Paramount Classics, ("An
Inconvenient Truth") and National Geographic Films, ("March of the
Penguins") to build awareness for "Arctic Tale," which began its limited
theatrical engagement July 25, with a wider release slated for August
17.
"Arctic Tale" tells the story of a walrus pup and a polar bear on their
life’s journey from birth to adolescence to maturity and parenthood in
the frozen Arctic wilderness. Queen Latifah is the Storyteller of "Arctic
Tale," and the film features a compelling soundtrack featuring artists
from Aimee Mann, Brian Wilson, Ben Harper to the Shins.
Starbucks support of "Arctic Tale" aligns with the Company's long-standing
commitment to the environment and its support of socially-responsible
initiatives. Recognized by the EPA with a Green Power Partner of the Year
Award in December 2006, Starbucks efforts to mitigate the effects of the
climate crisis include purchasing renewable energy, focusing on energy
conservation, and increasing public awareness.
Starbucks
Starbucks Coffee Company (Nasdaq: SBUX) provides an uplifting experience
that enriches people's lives one moment, one human being, one
extraordinary cup of coffee at a time. To share in the experience, visit
www.starbucks.com.
Conservation International
Conservation International's mission is to conserve our earth's living
heritage - our global biodiversity - and to demonstrate that human
societies are able to live harmoniously with nature. Learn more about CI
and calculate and offset your climate footprint. Visit www.conservation.org/carboncalculator.
Earthwatch Institute
Earthwatch Institute is the world's largest international volunteer
organization. They engage more than 4,500 volunteers annually in
scientific research and education in more than 140 locations worldwide to
promote the understanding necessary for a sustainable environment.
The Climate Group
The Climate Group is an independent, not-for-profit organization founded
in 2004 to act as a hub for business and government leadership on climate
change. The Climate Group operates internationally with offices in New
York, Oakland, London, Australia, China and India.
Earth Day Network
Earth Day Network seeks to grow and diversify the environmental movement
worldwide, and to mobilize it as the most effective vehicle for promoting
a healthy, sustainable planet. It pursues these goals through education,
politics, cultural events and consumer activism. Reduce your ecological
footprint by pledging to switch your light bulbs at www.earthday.net.
Global Green USA
Global Green USA, the U.S. affiliate of President Gorbachev's Green Cross
International, is a national environmental organization addressing three
of the greatest challenges facing humanity: stemming global climate change
by creating green buildings and cities, eliminating weapons of mass
destruction that threaten lives and the environment, and providing clean,
safe drinking water for the 2.4 billion people who lack access to clean
water.
|
|