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Corporate Social Responsibility
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8.01.2007 - 07:00pm ET
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Net Impact Green Challenge Winners Announced
Seventh Generation and Office Depot Sponsor Competition that Awards
(CSRwire) SAN FRANCISCO, CA - August 1, 2007 - The inaugural Net Impact Green
Challenge, sponsored by Seventh Generation and Office Depot (NYSE: ODP),
is recognizing six individuals for their developing effective
environmental programs in their college or school. Net Impact, an
international nonprofit organization committed to improving the world by
growing and strengthening a network of business leaders, hosted the
challenge, with the support of Office Depot, a leading global provider of
office products and services, and Seventh Generation, the nation's leading
brand of non-toxic and environmentally safe household products.
"We were thrilled with the impact our Green Challenge winners had on their
institutions," said Liz Maw, Executive Director of Net Impact. "What is
also promising is that everyone involved in Impact at Work and Campus
Greening Initiative has solid plans to help their companies or schools
become more environmentally responsible."
Challenge participants were actively involved in one of two Net Impact
change programs: Impact at Work for professional members and Campus
Greening Initiative for student members. The Green Challenge measured
participants' actions and impacts from January 1, 2007 to June 1, 2007.
All projects were evaluated by a group of judges based on the measurable
difference of environmental impact, their strategic plan, the creativity
of the approach, and the stakeholder engagement process. More details
about the projects can be found at http://www.netimpact.org/greenchallenge.
The judges rated the relative impact of each individual's efforts; the
scope and scale of each project varied widely. They took into account the
level of institutional support for and number of people supporting each
project in their final scoring. The judges were Joel Makower of
Greenbiz.com, Julian Dautremont-Smith of AASHE, Paul Herman of
HIPInvestor, Stacy Aaron of Change Guides LLC, Chrystie Heimert of Seventh
Generation, and Yalmaz Siddiqui, Environmental Strategy Advisor, and Shela
Fletcher, Environmental Analyst, for Office Depot.
Net Impact Green Challenge Student Winners:
1. Jeff Crystal - Kellogg School of Management, Northwestern University.
Jeff and his team created a 25% reduction in paper usage and increased
recycling rates by 20% through awareness and policy changes.
2. Tatsunori Sasaki - Weatherhead School of Management, CASE Western
Reserve University. Tatsunori and other Weatherhead students proposed a
strategic plan for Case’s sustainability initiative, they saw a 3%
decrease in energy use from their many comprehensive awareness campaigns,
and they launched a campaign to promote car-sharing partnership with
CityWheels.
3. Austin Whitman - Yale School of Management. Along with a group of four
other students, Austin helped raise over $7,000 to finance energy- and
forestry-based projects to offset the roughly 1,000 tons of CO2 generated
from students' study abroad trips.
Net Impact Green Challenge Professional Winners:
1. Lisa Neuberger - Accenture. Inspired by the company's commitment to
respect and support our communities and the environment, Lisa formed a
volunteer group that included approximately 75 Accenture employees from 15
cities across the United States. Accenture is a global management
consulting, technology services and outsourcing company with more than
152,000 employees worldwide. This volunteer group came together to start
a dialogue aimed at better understanding sustainability in the context of
Accenture's US operations and is viewed internally as an advisory group to
generate recommendations for Accenture's US environmental initiatives.
2. Jeremy Litchfield - RedPeg Marketing. Jeremy and his colleagues at
RedPeg, a marketing firm with around 50 employees, focused their efforts
on spreading environmental awareness, but also created tangible positive
impact: including switching all incandescent bulbs (60 total bulbs) to
CFLs (compact fluorescent light bulbs), all computers were set to default
to double sided printing, all B&W Printers and copy machines use minimum
30% recycled paper, recycling bins were placed by every trash can, and
just recently switched to a more responsible telecom provider
3. Chris Reitz - Brown-Forman. Chris' awareness campaign had significant
success, showing increases in the number of fellow employees who "often
consider" and are "acutely aware" of their impact on the environment in
daily decisions (increases of 11.4% and 27.5%, respectively), the number
of employees who recycle (10.4% increase), and those who only print
materials when absolutely necessary (476% increase).
While not listed here, other participants in Net Impact's CGI and Impact
at Work engaged in a variety of greening projects that contributed to the
collective positive impact and the longevity and influence of the
programs.
"The winners of Net Impact's Green Challenge have shown that environmental
initiatives can quickly deliver multiple benefits - from saving costs, to
engaging people, to reducing waste and energy. Office Depot's own
environmental vision is to increasingly 'buy green,' 'be green,' and 'sell
green.' We congratulate all of the winners for their well structured
programs that are driving measurable environmental improvement."
-Yalmaz Siddiqui, Environmental Strategy Advisor, Office Depot
"It's an honor to sponsor Net Impact's Green Challenge. At Seventh
Generation, we truly believe that we all have the power to change the
world. Even the smallest changes we make can have a large effect on our
environment and global community. From the products we buy to the foods
we eat to the activities we engage in, our actions create a ripple effect.
And when enough people make enough ripples, a wave is born and a sea
change occurs. It's inspiring to see Net Impact members making waves that
are certain to motivate other campuses and workplaces."
-Jeffrey Hollender, President and Chief Inspired Protagonist, Seventh
Generation
About Net Impact
Net Impact, headquartered in San Francisco, CA, is an international
nonprofit membership organization comprised of new leaders who are
committed to using the power of business to improve the world. Its network
spans the globe with more than 130 student and professional chapters on 5
continents in 80 cities and 100 graduate schools. Members believe that
business can both earn a profit and create positive social change. Net
Impact offers a portfolio of programs to help members transform this ideal
into measurable results. For more information, visit Net Impact's web site
at www.netimpact.org.
About Net Impact's Greening Initiative
Net Impact's Campus Greening Initiative (CGI) is a program designed to
help Net Impact student members put their beliefs into action through
campus environmental sustainability efforts. The goals of CGI are for
students to use business skills to improve their universities' impact on
the environment as well as to raise awareness of environmental problems
and solutions among emerging business leaders.
Net Impact's Impact at Work Initiative was created for members not working
in traditional CSR roles, but still wanting to make a difference in their
company. This unique program empowers individuals to make a difference in
the way their company does business.
About Seventh Generation
For 18 years, the closely held Burlington, Vermont company has been at the
forefront of a cultural change in consumer behavior and business ethics.
One of the country’s first self-declared “socially responsible”
companies, Seventh Generation is committed to becoming the world’s most
trusted brand of authentic, safe, and environmentally responsible products
for a healthy home. Seventh Generation markets and distributes through
natural food stores, supermarkets, on-line stores like Amazon.com and
mail-order catalogs in the United States and Canada. For more information
and to find store locations, visit , www.seventhgeneration.com or
the company blog at www.inspiredprotagonist.com.
About Office Depot
Office Depot provides more office products and services to more customers
in more countries than any other company.
Incorporated in 1986 and headquartered in Delray Beach, Fla., Office Depot
has annual sales of over $15.4 billion, and employs approximately 52,000
associates around the world. Currently, the Company sells to customers
directly or through affiliates in 43 countries.
Office Depot is a leader in every distribution channel -- from retail
stores and contract delivery to catalogs and e-commerce. As of June 30,
2007, Office Depot had 1,186 retail stores in North America and another
369 stores, either company-owned, licensed or franchised, in other parts
of the world. Office Depot serves a wide range of customers through a
dedicated sales force, telephone account managers, direct mail offerings,
and multiple web sites. With $4.7 billion in online sales during the last
twelve months, the Company is also one of the world's largest e-commerce
retailers.
Office Depot's common stock is listed on the New York Stock Exchange under
the symbol ODP and is included in the S&P 500 Index. Additional press
information can be found at: http://mediarelations.officedepot.com.
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