7.31.2007 - 08:00am ET

(CSRwire) SAN FRANCISCO- July 31, 2007 - CARE, the global poverty-fighting organization, has partnered with CBS fitness expert, professional triathlete and best-selling author Eric Harr to launch the I Am Powerful Workout with Eric Harr, a campaign to help Americans achieve their health and fitness goals while taking action to fight poverty by empowering marginalized women around the world.

"Here in the US, we are facing an unprecedented health crisis in the form of obesity and physical inactivity. At the same time, women in the developing world are impacted most by the effects of extreme poverty," says Eric Harr, who has put up an initial $50,000 to match gifts to CARE through the workout, committing a total of $1 million over the next five years. "This campaign addresses both of these issues in a very special and emotional way." Harr, who recently traveled with CARE to visit women's empowerment programs in Mozambique, is training for the Ironman Triathlon World Championship in Hawaii in October in order to lead the charge on the awareness and fund-raising efforts.

The idea behind the I am Powerful Workout is simple: seize the moment and empower yourself with better health as you empower women and families in poor communities around the world to improve their lives. Set a goal for yourself - whether it's quitting smoking, losing ten pounds or running your first marathon. Get your friends and family to sponsor you. And, all of the funds go directly to CARE.

Here's how the I Am Powerful Workout works:

Earn prizes along the way. Receive a copy of Eric's book, Goal Digger Fitness by setting up an I Am Powerful Workout Web page. Those who log 100 hours of exercise receive an I Am Powerful t-shirt. People who tell their story online receive the CD: Music to Empower Women.

"The I Am Powerful Workout is an opportunity to take charge of your life in a passion-driven way," says Harr. "Imagine: every step you take is a step towards securing a better life for women in developing countries, who make up 70 percent of the world's poorest people. At the end of the day, women everywhere want the same things for themselves and their families and the I Am Powerful Workout is an easy way to help yourself and others achieve good health and opportunities in life. Taking part provides a big dose of extra motivation to work out - and to live fully."

"The I Am Powerful Workout is a terrific way to get Americans engaged in fighting global poverty while getting healthy themselves," says Dr. Helene Gayle, who became President of CARE in April 2006 after heading the global HIV/AIDS and health programs for the Bill & Melinda Gates Foundation and Centers for Disease Control and Prevention. "Eric Harr is passionate about fitness - and about changing the world. CARE is thrilled to have his support for the I Am Powerful Workout which offers a fun and easy way to support good health and CARE's important mission of empowering women to overcome extreme poverty."

About CARE

CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside poor women because, equipped with the proper resources, women have the power to help whole families and entire communities escape poverty. CARE also delivers emergency aid to survivors of war and natural disasters, and helps people rebuild their lives. www.care.org.

About Eric Harr

Eric Harr, a professional triathlete, radio host, weekly columnist and fitness contributor on CBS's Weekend Early Edition in San Francisco, is the author of several best-selling books including "Triathlon Training in 4 Hours a Week" and "Goal Digger Fitness: a Breakthrough 14-Day Exercise Plan." www.ericharr.com.

For more information please contact:

Sarah Moser, Comm. Manager, Western Region
CARE
310-566-7577
415-781-1585
www.care.org

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