7.19.2007 - 11:47am ET

(CSRwire) ROUND ROCK, Texas--(BUSINESS WIRE)--July 19, 2007--Dell
(NASDAQ:DELL) today extended its leadership in global recycling, announcing it is ahead of schedule to achieve a multi-year goal of recovering 125 million kilograms (about 275 million pounds) of computer equipment by 2009. The company also renewed its worldwide challenge to computer manufacturers to offer free recycling to consumers.

Dell reported the recovery of more than 78 million pounds (nearly 40,000 tons) of unwanted information-technology equipment from customers in 2006, a 93 percent increase over 2005 and 12.4 percent of the equipment it sold seven years earlier, more than any other manufacturer that reports recovery progress by past sales weight.

The company expects to reach 1 billion pounds of collected equipment in approximately half the time it took one of its competitors.

"Protecting the environment is too important an issue for one company to be leading alone," said Dell Chairman and CEO Michael Dell. "Customers should not be forced into improper disposal due to a lack of environmentally responsible options. To that end, we are renewing our challenge to every computer manufacturer, regardless of size or location, to join us in offering a free, global consumer recycling program. It is the right thing for our customers and the earth we share."

Environmental goals and benchmarks are a longstanding cornerstone of Dell's global business. The company has implemented several programs to encourage easy and convenient product recovery options.
Key initiatives include:

Free Consumer Recycling: Dell is the only computer manufacturer to offer consumers no-charge recycling services for its own branded computer equipment worldwide without requiring new product purchases. The company was the first to set product recovery goals in 2004 and completed the rollout of its global recycling program in 2006.

Reconnect Program: Dell partners with Goodwill Industries to help consumers donate unwanted electronics of any brand for intake at Goodwill sites. The program, currently available in Central and South Texas, Philadelphia and New Jersey, San Diego and San Francisco, the state of Michigan, western North Carolina and the Pittsburgh area, ensures equipment collected is handled under Dell's strict product-recovery guidelines.

Asset Recovery Services: Dell helps institutional customers responsibly and securely manage the retirement of used and unwanted IT equipment through an extensive offering of product recovery services.

Product Donation: Through a partnership with the National Cristina Foundation (NCF), Dell enables customers to donate any working computer system to non-profit organizations in their areas. NCF matches consumer donations to local not-for-profit organizations, public agencies and schools. The program is available throughout the U.S., Canada, the United Kingdom, Ireland, France and major markets in Brazil.

Earlier this year, the National Recycling Coalition chose Dell as the first technology company to receive its annual Recycling Works award for efforts to promote individual producer responsibility. The company recently worked alongside policymakers and stakeholders to help pass Texas' first producer responsibility law.

Dell also recently announced a long-term, global initiative to partner with customers and members of the "Re-Generation" - people of all ages who care about the environment - to become the greenest technology company on Earth. The zero-carbon initiative includes IT lifecycle assessments, management of Dell's direct and indirect climate impacts, reduction of the company's carbon intensity and partnership with customers.

The latest worldwide recovery totals are part of the company's 2007 sustainability report, available today at www.dell.com/sustainabilityreport. Customers can also learn about ways to join Dell in making a difference for the environment by visiting www.dell.com/earth or www.ideastorm.com.

About Dell

Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS.

Dell is a trademark of Dell Inc.

Dell disclaims any proprietary interest in the marks and names of others.



Copyright Business Wire 2007

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