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Corporate Social Responsibility
News
5.15.2007 - 09:57am ET
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Unilever's Latest Sustainable Development Report Explains How Values-Led Brands Will Increasingly Drive its Business Strategy
(CSRwire) July 9, 2007- Introducing the report, Group Chief Executive Patrick Cescau
explains that the successful brands of the future will be those that both
satisfy the functional needs of consumers and address their concerns as
citizens. Greater integration of social, economic and environmental
considerations into business and brands is the way forward to building a
sustainable business.
For example, as the world’s largest tea company, Unilever has recently
committed to purchase all its tea from sustainable, ethical sources.
Independent NGO the Rainforest Alliance will start this process by
certifying farms in Africa that supply tea for Lipton Yellow Label and PG
Tips. This will provide reassurance to consumers about the source of
their tea as well as improving the crops and livelihoods of potentially 2
million people.
The report outlines how Unilever is:
addressing health concerns through enhancing food nutrition and
labelling and responsible marketing; improving hygiene practices through
hand washing campaigns; and promoting better oral health through
initiatives in over 30 countries
meeting the needs of those at the base of the economic pyramid by
providing affordable products and using innovative distribution channels
that spread wealth around communities, such as its Shakti initiative which
has created 30,000 women micro-entrepreneurs serving 100,000 Indian
villages
analysing its carbon footprint. Having reduced CO2 emissions from
its own operations by more than 30% over the last decade, it is continuing
to reduce greenhouse gas emissions and improve the eco-efficiency of its
manufacturing as well as studying its wider carbon footprint.
To view the full online report or download a shorter pdf version see:
http://www.unilever.com/ourvalues/environment-society/sus-dev-report
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