7.05.2007 - 08:00am ET

(CSRwire) AUSTIN, TX - July 5, 2007 - A critical element of the alonovo.com mission (connecting corporate behavior to corporate profit) is the stream of Corporate Social Behavior (CSB) ratings (more commonly called CSR or Corporate Social Responsibility) coming from mature, trusted sources such as KLD Research & Analytics, Inc. Nevertheless, social screening data is generally only available for large, publicly traded entities.

In order to provide the most complete experience for the alonovo.com community, in cooperation with Co-op America, alonovo.com is now rendering the Co-op America Business Network (CABN) logo for businesses that have met Co-op America standards and have been selected in to the CoopAmerica Business Network. When a user search returns a product from a CABN business, the logo will viewable which can help guide the alonovo user purchases toward an evolved business.

This provides tremendous value to the growing alonovo.com community by expanding information available about companies. "When making purchases, people will consider the behavior of the business they are buying from, and therefore transferring power to in the form of capital. Is the manufacturer of my new DVD player treating the workforce well? Are they integrating clean, renewable energy into their operations? Are they minimizing their environmental footprint by controlling their emissions? When this information is readily available at the point of purchase everyone wins from the worker in a developing country that has improved health, safety and economic conditions, to people in our local community that can breathe fresh air and drink clean, safe water to visionary CEO's such as Ray Anderson that expend capital to proactively position their company as a sustainable enterprise. The Co-op America Business Seal of Approval is a mark of trust provided by Co-op America to help consumers identify and support socially responsible companies that have been screened and approved by Co-op America. This, added to the CSB rating data broadens our coverage for the alonovo.com community. I'm thrilled about our expanding relationship with Co-op America. " stated George A. Polisner, President of alo novo, inc.

alonovo.com shares between 50% and 100% of its shopping revenue with over 75 prolific organizations that are working to address environmental, socio-economic, media, education, direct disaster relief and support for first-responder families (Police, Fire and Military). Each alonovo.com registered member selects their beneficiary organization which then benefits from that individual's shopping activity, thus providing funding to many great local, national and global causes while furthering an important social mission.

The alonovo.com service, founded in 2005 is free and provides an informed online shopping experience for its rapidly growing community. By directly integrating trusted Corporate Social Behavior ratings, a large, price-competitive array of products and a visually compelling and simple user experience, alonovo.com redirects consumer spending based upon corporate behavior. The alonovo mission is to catalyze a constructive relationship between an informed marketforce demand and the business supply and distribution chain. This accelerates the "race to the top" among businesses that are working to balance life, planet and profit.

Co-op America is a national nonprofit organization founded in 1982, providing the economic strategies, organizing power and practicing tools for businesses and individuals to address today's social and environmental problems.

For further information about alonovo.com phone 512.218.0585, or email press@alonovo.com.

Commitment to Transparency: This organization is committed to transparency and stakeholder dialogue and encourages your comments and feedback.

Independent Research Reports To search for independent research reports from Innovest Startegic Value Advisors about the social, environmental and governance performance of this company and its industry, click here Post a comment below: *Your Comment: *Name: *E-mail (will not be displayed):   Notify me when others add comments to this discussion. Verification String (Six characters shown at left)