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Corporate Social Responsibility
News
1.30.2002 ET
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General Motors Environmental Performance Measured
Conducted with Cooperation of GM, Investors and Environmentalists Assess Progress
(CSRwire) BOSTON -- The first outside assessment of General Motors Corporation's
environmental performance concludes that the automaker has made
significant improvements since 1994 in reducing its factory emissions,
publishing annual reports on its progress, and engaging non-corporate
stakeholders in its environmental performance, but that despite the
improvement of individual vehicles, it has not improved the overall fuel
economy of its fleet.
CERES Performance Review of General Motors Corporation is an assessment of
how the auto giant has lived up to an environmental pledge it made in 1994
by endorsing the "CERES Principles", a ten-point code of corporate
environmental conduct. The Boston-based CERES is a coalition of investor
groups, representing over $300 billion in invested capital, and major U.S.
environmental organizations, aligning financial and environmental
interests. The report marks seven years of partnership between the company
and the activists, and was conducted as an independent review with the
cooperation of GM. GM was the first Fortune 50 manufacturing company to
endorse the CERES Principles, and had already developed its own guidelines
for corporate environmental responsibility, the GM Environmental
Principles, endorsed by its board of directors in 1991. Both the GM
Environmental and CERES Principles describe goals for protecting human
health, natural resources, and the global environment. CERES Principles
endorsers are also required to disclose information on environmental
impact and progress in an annual report made available to the public, and
are subject to performance reviews.
According to the review, GM made significant improvements in
cleaning up and reducing factory emissions, conserving resources, and
eliminating waste, and has led the way on corporate disclosure and
stakeholder engagement. Since 1994, the company has published seven
annual reports, expanding its geographic reach globally and its coverage
by addressing supply chain issues. When CERES developed the Global
Reporting Initiative (GRI) to standardize and encourage corporate
environmental and social reporting around the world, GM was an early and
vocal partner, urging other multinational corporations to publish reports
up to the GRI standard.
The review of GM product improvements was more mixed, and contained the
strongest point of contention between the company and activists. It notes
that the company has increased the recycled content used in its vehicles,
increased the recyclability of its vehicles, and has increased vehicle
fuel economy model by model. The report also concludes, however, that
through increased production of large trucks and SUVs to meet consumer
demand, the average fuel economy rating of GM's overall car and truck
fleet has remained flat.
"GM has shown, historically, its commitment to the environment," says
Elizabeth Lowery, GM vice president for environment and energy. "We've
improved our fuel efficiency model by model while still responding to
market demands for larger utility vehicles.
"Furthermore, our research and development engineering team is engaged in
a key competitive race to reinvent the automobile and provide the
technology needed for true sustainable mobility ," Lowery explained. "Our
AUTOnomy fuel cell concept vehicle provides a vision of the potential of
the coming hydrogen economy in a way that respects the environment and
creates the path to non-petroleum and renewable energy sources without
constraining economic growth. It is just a matter of time before we're
able to bring those products to market while continuing to satisfy our
customers."
GM's partnership with CERES and its willingness to participate in the
review reflect its long-term commitment to improvement, she added.
"GM and CERES endorsed each other's environmental principles knowing it
would lead to these kinds of tough discussions over the years," Lowery
explained. "Never before had GM taken such a risk by opening itself up to
scrutiny and review by an outside stakeholder group, and I think that
reflects the depth of our commitment to analyze and reduce our
environmental impact."
CERES coalition members praised GM's January 7 announcement of the fuel
cell prototype vehicle and challenged the company to work to bring the car
to market, and to increase fuel economy of vehicles in the meantime.
"The development of technology that is both cutting edge and has great
potential for the environment is a welcome sign to our investors," says
CERES board member Ariane Van Buren, of the Interfaith Center on Corporate
Responsibility, a New York City-based coalition of investors. "But there is
significant risk in continuing to contribute to long-term issues like
pollution, oil dependence, and climate change. We want to see GM apply the
same 'can-do' spirit to increasing the fuel economy of the many cars
they're putting on the road now."
The report is presented as the closure of the first phase of the GM-CERES
relationship, according to Robert Massie, Executive Director of CERES. "The
GM Review provides both sides an opportunity to set new and even higher
goals. It has offered CERES and GM a significant opportunity to assess
the strengths and weaknesses of our unique relationship. We commend GM
for its willingness to partake in this historic review, and we challenge
the company to accelerate its environmental leadership in the automotive
industry and the world."
CERES coalition members include the AFL-CIO, Bullitt Foundation,
California Resources Agency, Calvert Group, Co-Op America, Friends of the
Earth, Interfaith Center on Corporate Responsibility, National Wildlife
Federation, Natural Resources Defense Council, New York City Comptroller's
Office, Sierra Club, Trillium Asset Management, Union of Concerned
Scientists, and World Wildlife Fund.
In addition to General Motors, CERES' nearly 60 endorsing companies
include American Airlines, Aveda, Bank of America, Ben and Jerry's
Homemade, Consolidated Edison, Ford Motor Company, Nike, and Sunoco.
General Motors (NYSE: GM), the world's largest vehicle manufacturer,
designs, builds and markets cars and trucks worldwide. In 2001, GM earned
$1.5 billion on sales of $177.3 billion, excluding special items. It
employs about 362,000 people globally. GM cars and trucks are sold under
the following brands: Chevrolet, Pontiac, Buick, Oldsmobile, Cadillac,
GMC, Saturn, Hummer, Saab, Opel, Vauxhall and Holden. GM's major
subsidiaries are Hughes Electronics Corp., GM Locomotive Group and Allison
Transmission Division. GM also operates one of the world's largest and most
successful financial services companies, GMAC, which offers automotive,
mortgage and business financing and insurance services to customers
worldwide. GM's OnStar is the industry leader in vehicle communications
and information services. More information on General Motors
environmental performance can be found at www.gmability.com.
The Performance Review is available at both www.ceres.org and www.gmability.com.
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