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Corporate Social Responsibility
News
6.20.2007 - 12:00pm ET
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CSR News from:
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Nike Celebrates Partnership with UN Refugee Agency and Other Companies to Support Refugee Youth
Ninemillion.org campaign raises more than $2 million in first year to provide education and sports programming for refugee youth
(CSRwire) BEAVERTON, OR- June 20, 2007 - World Refugee Day) — As part of World
Refugee Day events today, Nike is joining the UN refugee agency (UNHCR) in
honoring the courage of refugee youth and marking the first anniversary of
ninemillion.org, an innovative global campaign designed to raise awareness
and resources to provide refugee youth access to education and sports
programming.
Ninemillion.org has raised more than $2 million in its first year and
increased global awareness about the issues facing the world’s estimated
nine million refugee youth. Nike is one of the founding corporate partners
of ninemillion.org, which is led by UNHCR.
"We believe sport can be a vehicle for social change, and that every young
person should have access to play," said Hannah Jones, Nike’s vice
president of Corporate Responsibility. "We also believe sport has a vital
role to play in refugee camps--healing trauma, bringing communities
together, providing an outlet for young people, and building leadership
and life-skills."
To kick-off fundraising efforts when the campaign launched on World
Refugee Day 2006, the Nike Foundation announced a $1 million challenge
grant for the first $1 million raised. The total grant amount has been
matched, and today funds are being used to implement education, play and
sports programs that engage refugee youth, particularly girls, in positive
activities that provide them with life skills and tools. One example is at
the Tham Hin refugee camp in Thailand, where ninemillion.org funded a
Computer Technology Center with 24 personal computers, providing access to
technology and skills training for more than 2,000 refugees. The campaign
also has been instrumental in empowering individuals by training local
youth to be coaches and leaders.
Nike is a founding member of the UNHCR Council of Business Leaders, which
includes representatives from Manpower, Microsoft, PWC and Merck, and
whose goal is to leverage their business skills to support the UNHCR in
its efforts to become more effective and better resourced in addressing
the needs of refugees.
"Nike, other Council of Business Leaders' companies and UNHCR are seeking
innovative ways to help deliver education and training to refugees to
equip them for a better future," said Antonio Guterres, High Commissioner
of the UN refugee agency. "The involvement of the corporate world in our
work is making a big difference to the lives of refugees."
Nike representatives will join UNHCR officials today to celebrate the
contribution that refugees make to communities around the world, and to
show support for the estimated 33 million people UNHCR cares for today.
Nike will continue to play an advocacy role and support UNHCR around the
communications for the campaign as ninemillion.org continues to gain
momentum in its second year.
Nike's contributions to ninemillion.org as a founding partner
include:
Participating as a founding member of the UNHCR Council of Business
Leaders to provide expertise, support and collaboration to the campaign,
and more broadly.
Designing and donating more than 40,000 high-performance balls made
with environmentally preferred materials for UNHCR to distribute to
refugee communities in more than 50 countries.
Developing the creative content and supporting the launch of
ninemillion.org (creative direction, name, tagline, films, print and
broadcast public service announcements) in partnership with advertising
agency Wieden+Kennedy.
Designing and selling ninemillion.org T-shirts to help raise
awareness and funds for the campaign.
Devoting retail space at Niketowns globally to support the
campaign.
Facilitating additional fund-raising and awareness efforts with
organizations such as Manchester United and influencers such as Eminem and
Sierra Leone’s Refugee All-Stars.
Providing additional resources for the ninemillion.org media luncheon
at the World Economic Forum in Davos in January 2007 to broaden awareness
and understanding of the ninemillion.org campaign and the issues facing
refugee youth.
Let Me Play
Ninemillion.org is a key example of Nike's belief in the power of sport to
unleash potential in youth who have been excluded and is core to the
company’s "Let Me Play" global community investment strategy. Let Me
Play focuses community investments on using sport as a tool for youth
inclusion. In the last two years, Nike invested $100 million worldwide in
community-based sport initiatives. The company will invest an additional
$315 million through 2011 to give youth greater access to sport. For more
information about Nike, visit www.nikeresponsibility.com.
To learn more about UNHCR and ninemillion.org, visit www.unhcr.org and www.ninemillion.org.
NIKE, Inc. based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned Nike subsidiaries include Converse Inc.,
which designs, markets and distributes athletic footwear, apparel and
accessories; NIKE Bauer Hockey Inc., a leading designer and distributor
of hockey equipment; Cole Haan, a leading designer and marketer of luxury
shoes, handbags, accessories and coats; Hurley International LLC, which
designs, markets and distributes action sports and youth lifestyle
footwear, apparel and accessories and Exeter Brands Group LLC, which
designs and markets athletic footwear and apparel for the value retail
channel.
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Norman
2007-11-24 05:10:22
Comfortable and good quality of sports shoes I found at Dick'sSportingGoods store through CouponAlbum site...
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