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Corporate Social Responsibility
News
6.19.2007 - 05:00am ET
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Coca-Cola HBC Seeks to Lead Industry in Social Responsibility and Sustainable Development
(CSRwire) ATHENS, GREECE -June 19, 2007– Coca-Cola HBC, one of the world’s
leading providers of non-alcoholic beverages, has published a top-ranked
report on its activities in all 28 countries in which it operates,
detailing its efforts as a socially responsible company dedicated to
sustainable development.
The report lists activities aimed at achieving the highest local and
international standards in all aspects of its operations, in accordance
with Guidelines set down by the Global Reporting Initiative (GRI), and
cover the four key areas of responsibility as identified by the company:
the Marketplace, the Workplace, the Environment, and the Community.
In announcing its initiatives, Coca-Cola HBC presents a clear picture of
the goals it has set for itself, and those that are in line with
international standards, as well as its progress in achieving each of
these.
Among the many major steps the company reported for 2006 was the
groundbreaking industry commitments on responsible marketing to the EU
Platform on Diet, Physical Activity and Health, which the company itself
helped to develop.
Among the commitments were those that included not only the development of
a number of Coca-Cola HBC's own wellness products but also the enforcement
of a multitude of restrictions on the promotion of products to underage
youngsters.
Another significant development noted during the year was the intensified
concentration on the impact of industry on climate change. Assessing its
own "carbon footprint", the company undertook a number of important and
effective measures to reduce - and eventually eliminate - the impact of
harmful emissions.
Efforts to protect and preserve precious water resources were continued
and extended. In addition to heightened educational activities through its
association with the International Commission for the Protection of the
Danube River (ICPDR) the company was actively involved in numerous other
water stewardship programmes. Among these was an agreement to extend the
Danube River activities to the Volga River and, in Hungary, to promote the
importance of the Duna-Drava National Park.
The detail, and the extent of the information contained in the Coca-Cola
HBC CSR has been recognised as being of the highest levels
internationally.
While the latest report is the most comprehensive and informative to date,
the previous one, covering 2005, was classified by the UN Global Compact as
a "Notable Communication" on the progress the company is achieving, making
it the first to receive such recognition in the non-alcoholic beverage
industry.
As the company continues to expand it also continues to serve and
contribute to the communities in which it operates. The Coca-Coca HBC 2006
CSR gives a frank
and candid picture of where it stands today in the international community
in terms of its responsible behaviour.
The full Coca-Cola HBC CSR report can be obtained on the company’s
website at www.coca-colahbc.com
Coca-Cola HBC is one of the world's largest bottlers of products
of The Coca-Cola Company and has operations in 28 countries serving a
population of 540 million people. CCHBC shares are listed on the Athens
Exchange (ATHEX: EEEK), with secondary listings on the London (LSE: CCB)
and Australian (ASX: CHB) Stock Exchanges. CCHBC's American Depositary
Receipts (ADRs) are listed on the New York Stock Exchange (NYSE:
CCH).
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