6.14.2007 - 08:00am ET

(CSRwire) LANCASTER, PA- June 14, 2007 - Mission Research, developer of the GiftWorks affordable donor management and fundraising software for nonprofits, today is offering advice and guidance to the nation's nearly 2 million nonprofits to help improve the way they develop and launch donor giving campaigns. The company is also exhibiting its fundraising software for nonprofits during the Fund Raising Day 2007 event in New York City at the Marriott Marquis. Fund Raising Day, organized by the Association of Fundraising Professionals, is America's largest one-day conference on philanthropy. The event is a clearinghouse of ideas and products designed to advance philanthropy through education, training and advocacy.

Russ Burke, head of customer education for Mission Research, offers these Five Tips to Ignite Nonprofit Fundraising Programs:

1. Do your homework. Recognize that fundraising is an art and a science and learn as much as possible about good fundraising practices. By doing your homework and following basic fundraising principles, you can ensure success in your donor programs.

2. Use technology, but don't lose touch. Donors are open to nonprofits using technology to solicit them, such as online giving. Fundraising software such as Mission Research's GiftWorks (http://www.missionresearch.com/giftworks) helps make it easier to manage small nonprofit fundraising and donor outreach. But donors still expect to be acknowledged and cared for just like the old days.

3. Keep your program transparent. We live in a full-disclosure world and donors expect transparency from the nonprofit organizations they support. Since they may not always know what they are looking for in your information, it's best to be proactive and tell them - before they become surprised about an operational item in your annual report!

4. Listen, listen, did we mention listen? Sure, you've got plenty to tell your donors; but remember that they've got plenty to tell you as well. It's always more important, and more profitable, to listen to what your donors have to say - and the passion with which they say it.

5. Become a partner in change. Creating and sustaining change in the world is the thing that motivates donors most. Nonprofits that become recognized as trusted partners in developing and implementing change will best be able to attract and motivate major donors.

"Mission Research is pleased to provide tools and guidance to nonprofits to help them manage donor outreach and volunteer programs," said Charlie Crystle, Mission Research CEO. "Mission Research designs fundraising software for nonprofits to help them be more effective tracking and contacting donors, enabling them to focus their efforts on helping their communities."

About Mission Research

Mission Research is a socially responsible software company focused on serving the nonprofit sector with software that's affordable and easy to use. Started in 2002, the company launched GiftWorks in 2004. The company was founded by Charlie Crystle, David Weaver, and Chris Walker, the original team behind Chili!Soft, sold to Cobalt Networks in 2000; ChiliSoft is now owned by Sun Microsystems [NASDAQ:SUNW]. Mission Research company partners with Avery Dennison, Intuit [NASDAQ:INTU], and the United Way of America. Mission Research can be reached at www.missionresearch.com, 1-717-431-0200, or info@missionresearch.com

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Commitment to Transparency: This organization is committed to transparency and stakeholder dialogue and encourages your comments and feedback.

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