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Corporate Social Responsibility
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6.11.2007 - 11:15am ET
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2007 Blue Planet Run Kicks Off to Raise Awareness for Global Water Crisis
The Dow Chemical Company sponsors the first around-the-world relay to spread awareness, raise funds for safe drinking water projects worldwide
(CSRwire) NEW YORK- June 11, 2007 - A renowned jazz musician, a Scottish gardener and
a champion marathoner are among the 20 athletes selected as official
members of the international team that will run around the world in the
inaugural 2007 Blue Planet Run, made possible by The Dow Chemical
Company. The Run will raise funds and awareness about the lack of safe
drinking water in impoverished communities around the globe.
Starting June 1, the Blue
Planet Run athletes, representing 13 countries and ranging in age from 23
to 60, embarked on the journey of a lifetime, running 24-hours-a-day,
seven-days-a-week, in an unprecedented around-the-world relay. For these
ordinary athletes, this extraordinary undertaking is motivated by a
mission surrounding something that more than one-fifth of the world’s
population lacks: access to safe drinking water.
More than one billion people are without access to safe drinking water,
according to the Water Supply and Sanitation Council. Nearly 2.2 million
people, most of them children, die each year due to diseases related to
unsafe drinking water, inadequate sanitation and poor hygiene.
Water-related illnesses are the single greatest cause of human sickness
and health-related death worldwide.
"The water crisis is a worldwide epidemic, and Dow is honored to be the
presenting sponsor the 2007 Blue Planet Run to help in the fight against
this global human issue." said Andrew Liveris, CEO and Chairman of the Dow
Chemical Company. "As a world leader in chemistry, we are uniquely
positioned to leverage science and "the human element" to solve some of
today’s most pressing challenges. Through initiatives like the Blue
Planet Run, we are working to achieve breakthrough solutions that ensure
safe, affordable drinking water is available to all."
The 2007 Blue Planet Run will circumnavigate the earth's Northern
Hemisphere in 95 days, passing through 16 countries including Ireland,
England, France, Belgium, the Netherlands, Germany, the Czech Republic,
Austria, Poland, Belarus, Russia, Mongolia, China, Japan, Canada and the
U.S. Events in cities and towns along the 15,200-mile route will mark the
Run's arrival, educate local residents about the water crisis and inspire
action.
"The global water crisis is one of massive proportions. But there is a
solution - and that solution begins with a step," says Jin Zidell, founder
and chairman of Blue Planet Run Foundation. "The 2007 Blue Planet Run team
is literally delivering the message of safe drinking water around the
globe, through some of the world’s most rugged landscape, to reach
communities in need while educating people about how they can help make a
difference."
There are many ways to participate in the global effort to bring safe
drinking water to millions of people around the world. The following are
ways to get involved and help those in need around the globe:
Spread the word: Encourage family, friends, neighbors and
co-workers to learn more about water scarcity and how they can make a
difference.
Donate to the cause: A donation as little as $30 can provide one
person with a supply of safe drinking water for life. Visit www.blueplanetrun.org to donate.
Because of Dow's generous support, 100 percent of all donations to the
Blue Planet Run Foundation are distributed directly to water projects
around the world.
Activate the Blue Planet Run in the community: While the Run is
underway, communities around the world are supporting the cause with their
own local initiatives. Log onto the Blue Planet Run Web site to learn how
others are activating everything from fun runs to school fundraising
competitions to awareness-building events.
To learn more about Blue Planet Run, visit: www.blueplanetrun.org. Visitors to
the Web site can sign up to be official Messengers of the 2007 Run.
Messengers can earn commemorative items, join the run, and even win a trip
to the finish line celebrations.
About the Blue Planet Run Foundation
Blue Planet Run Foundation is a nonprofit 501(c)3 organization dedicated
to raising global awareness about the need for safe drinking water and
funding working solutions today for the billion people living without
water.
The U.S.-based foundation funds nongovernmental organizations worldwide
and promotes operational sustainability. The foundation's signature
awareness and fundraising event is the Blue Planet Run, the first-ever
around-the-world relay.
For more information about the Blue Planet Run Foundation, or to make a
donation, please visit www.blueplanetrun.org. To donate
$10 through PayPal using your mobile phone, text water to 63336.
Blue Planet Run is a registered trademark of the Blue Planet Run
Foundation.
About Dow
Dow is a diversified chemical company that harnesses the power of
innovation, science and technology to constantly improve what is essential
to human progress. The Company offers a broad range of products and
services to customers in more than 175 countries, helping them to provide
everything from fresh water, food and pharmaceuticals to paints, packaging
and personal care products. Built on a commitment to its principles of
sustainability, Dow has annual sales of $49 billion and employs 43,000
people worldwide. References to "Dow" or the "Company" mean The Dow
Chemical Company and its consolidated subsidiaries unless otherwise
expressly noted.
More information about Dow can be found at www.dow.com.
Dow's Sponsorship of the 2007 Blue Planet Run
As presenting sponsor of the 2007 Blue Planet Run, The Dow Chemical
Company is committed to addressing global environmental sustainability
issues. Dow's partnership with the 2007 Blue Planet Run aligns with the
company’s 2015 Sustainability Goals and its commitment to helping solve
some of the world's most pressing challenges. With science, R&D, new
products and the "the human element," Dow pledges to contribute to
solutions for some of the most serious problems faced by the most
vulnerable members of the larger human family: affordable and adequate
food supply; decent housing; improved personal health and safety; and
sustainable water supplies.
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