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Corporate Social Responsibility
News
6.08.2007 - 02:49pm ET
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Dell First to Market With Global EPEAT Gold Notebook
Company Also Makes Gold Status Desktop Products Available
(CSRwire) ROUND ROCK, Texas--(BUSINESS WIRE)--June 8, 2007--Dell
Inc.(NASDAQ:DELL):
Dell's Latitude D630 is the first globally available notebook computer
to achieve gold status with the Electronic Product Environmental Assessment
Tool (EPEAT), a procurement system that helps purchasers in the public and
private sectors evaluate, compare and select products based on
environmental attributes.
The company also announced today that its OptiPlex(TM) 740 and 745
Energy Smart mini-tower systems, two of the company's most-demanded
commercial desktop products, are EPEAT Gold listed. Dell already has
shipped nearly 4 million OptiPlex 745 family systems, in contrast to a
limited offering from a competitor.
"Dell is distinct in our industry in that we are integrating
environmental standards into mainstream, high-volume global products. This
enables our customers to achieve their own goals around performance, cost
and environmental stewardship," said David Lear, director of environmental
affairs for Dell. "These products represent industry leadership and reflect
our commitment to provide the best customer experience and help protect the
environment we all share."
"We congratulate Dell on a remarkable accomplishment," said Jeff
Omelchuck, executive director of the Green Electronics Council, which
manages the EPEAT program. "These are among the most environmentally
preferable computer products ever released."
EPEAT helps purchasers evaluate, compare and select products based on
criteria under the following categories:
-- Reduction/elimination of environmentally sensitive materials
-- Materials selection
-- Design for end of life
-- Product longevity/life cycle extension
-- Energy conservation
-- End of life management
-- Corporate performance
-- Packaging
Products meeting or exceeding each of the 23 required criteria are
recognized as EPEAT Bronze. Products meeting all required criteria and at
least 50 percent of the tool's optional criteria are recognized as EPEAT
Silver. Products meeting all required criteria and at least 75 percent of
the optional criteria are recognized as EPEAT Gold.
In addition to meeting Energy Star 4.0 requirements and providing 25
percent post-consumer recycled content in cardboard packaging, Dell offers
large institutional customers who purchase the Latitude D630, OptiPlex 740
and 745 Energy Smart mini-tower systems the option of a returnable and
reusable packaging program.
Dell helped lead the multi-stakeholder development of EPEAT and
currently serves on its board of advisers. The company lists more than 60
computers, notebooks and monitors within the tool to help purchasers from
the public and private sectors make environmentally responsible IT
decisions. Federal agencies are required by executive
order to ensure that at least 95 percent of the computer products they
purchase are EPEAT-qualified.
Dell incorporates strict environmental standards into every aspect of
its global business. Earlier this week, the company announced a long-term
global effort to partner with customers, employees and suppliers to become
the greenest technology company on the planet. The company also expanded
its "Plant a Tree for Me" program to Europe and committed to reduce the
carbon intensity of its global operations by 15 percent by 2012.
Availability
The Latitude D630 and OptiPlex 740 and 745 Energy Smart mini-tower
systems are available immediately. For more information on Dell's Energy
Smart products, visit www.dell.com/energysmart.
Customers can also learn more about Dell's environmental and energy
efficiency programs at www.dell.com/earth.
About Dell
Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative
technology and services they trust and value. Uniquely enabled by its
direct business model, Dell is a leading global systems and services
company and No. 34 on the Fortune 500. For more information, visit www.dell.com, or to
communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations.
To get Dell news direct, visit www.dell.com/RSS.
Dell is a trademark of Dell Inc.
Dell disclaims any proprietary interest in the marks and names of
others.
Copyright Business Wire 2007
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