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Corporate Social Responsibility
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6.05.2007 - 03:21pm ET
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Portovert.com Launches Haute Weddings, Hot Ideas for a Cooler Planet
(CSRwire) WASHINGTON DC.- June 5, 2007 —In honor of World Environment Day (aka
WED), Portovert.com -- the exclusive magazine for eco-savvy brides and
grooms -- is launching Haute Weddings, a year long campaign supporting Hot
Ideas for a Cooler Planet.
HAUTE WEDDINGS
In January 2007, Portovert.com ushered in the year of the
green wedding. To drive this new craze from trend to lifestyle, Portovert
kicks off the haute campaign (pronounced “hot”) with the first
televised green wedding this June. Other events include a
celebrity-hosted fashion show featuring eco-resort fashions this July
and in March 2008, the Haute Wedding Event, the first wedding event
that’s green and carbon-neutral.
The Haute Wedding Event
This boutique-style wedding event will take place March 9 and March 10,
2008 at the Bently Reserve in San Francisco. The Bently Reserve (www.bentlyreserve.com) is listed
on the National Register of Historic Places. Formerly a bank, it is
currently being retrofitted to meet LEED certification. Carbon offsets are
provided through NativeEnergy (www.nativeenergy.com).
The first green wedding event highlights include:
The Leading Hotels of the World/Leading Green Silent Auction
Ten high-ticket, eco-luxe products will be auctioned to benefit the World
Wildlife Fund (www.wwf.org). Featured is a honeymoon
getaway to Paraiso de la Bonita Resort (www.paraisodelabonita.com) in
Mexico. Guests will enjoy 5 days/4 nights in a carbon-neutral honeymoon
suite, offset by The Leading Hotels of the World’s Leading Green
Initiative (www.lhwgreen.com). Environmental and
cultural activities include a Mayan Wedding Celebration at this World
Heritage hotel. The World Heritage Alliance, formed jointly by Expedia and
the UN Foundation in 2005, promotes sustainable tourism and awareness of
World Heritage sites and communities around the world.
Flowers and décor by Celebrity Event Designer End Design
When eco-activist Alicia Silverstone got married, she tapped event
designer Eden Rodriquez (www.end-design.com) to style her lake-side
wedding. Eden’s signature style blends local and seasonal flowers with
vintage objects (think mason jars set a glow with soy candles) to create a
romantic setting the Hollywood set craves.
Haute Honeymoons by Celebrity Stylist Danna Weiss
Learn how to fashion today’s hottest honeymoon looks from nothing more
than a yard of bamboo-blend fabric. Danna Weiss -- who’s dressed Heidi
Klum, Molly Sims, Lenny Kravitz and more -- will also be sharing eco-chic
tips on what to pack to keep you looking your best. For more information,
www.dannaweiss.com.
The Green Apple Beauty Bar by Juice Beauty
Enjoy a complimentary facial at The Green Apple Beauty Bar. Free of
parabens, sulfates, petroleum and pesticides, Juice Beauty knows how to
get a bride’s glow on… naturally. This California-based company’s
Green Apple line is rich in anti-oxidants, made from the fresh juices of
apples, pomegranates or oranges, (www.juicebeauty.com).
About World Environment Day
World Environment Day was established by the United Nations General
Assembly in 1972 to raise awareness of environmental issues. This year’s
hot topic is the melting of polar ice caps due to global warming. For more
information, http://www.unep.org/wed/2007/english.
About Portovert.com
Portovert -- the exclusive editorial resource about elegant and
sustainable weddings and events -- launched in January 2007. In February
2007, Portovert.com launched the first wedding carbon calculator in
partnership with NativeEnergy, the offset partner for Hillary Clinton, Al
Gore and The Dave Matthews Band. Portovert was founded by Meghan Yudes
Meyers, a former Family Circle editor and sustainable travel writer.
Portovert has been featured widely in the national press. Media highlights
include the Today Show’s Weekend Edition, Time Magazine, The New York
Times, Marie Claire/UK, InStyle Weddings, Grist, Treehugger, MSNBC, The
Washington Post and Fast Company.com
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