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Corporate Social Responsibility
News
5.03.2007 - 08:05am ET
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CSR News from:
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Joint Statement from the Ethiopia Intellectual Property Office (EIPO) and Starbucks Coffee Company Regarding Agreement in Principle
(CSRwire) ADDIS ABABA, Ethiopia & SEATTLE--(BUSINESS WIRE)--May 3,
2007--Representatives of the Government of the Federal Democratic Republic
of Ethiopia and senior leaders from Starbucks Coffee Company today
announced that they have completed two days of constructive discussions
and the parties have agreed in principle to sign a licensing, distribution
and marketing agreement that recognizes the
importance and integrity of Ethiopia's specialty coffee names.
This agreement will help to expand their ongoing collaboration to
market and sell Ethiopia's exceptionally high quality coffees.
"Ethiopia is firmly committed to work in partnership with all
international specialty coffee companies and distributors of its fine
coffees, including Harar, Sidamo and Yirgacheffe. We realise our approach
to trademarking and licensing these coffee brands that originate in and
represent the best of Ethiopia's coffee heritage is a new approach that
not only meets the needs of small Ethiopian fine coffee farmers and
traders but also the coffee roasting and distributing companies and their
customers," commented Getachew Mengistie, EIPO Director General.
"Ethiopia is recognized as the historic birthplace of coffee and the
source of some of the finest coffee in the world," said Howard Schultz,
Starbucks chairman. "We're extremely excited to continue to deepen our
relationship with the Government of Ethiopia."
The Government of Ethiopia and Starbucks Coffee look forward to
formalizing the details of the agreement and signing it in May 2007.
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Copyright Business Wire 2007
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