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Corporate Social Responsibility
News
4.26.2007 - 08:25am ET
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Tasty Baking Company Partners with Alex's Lemonade Stand Foundation to Fight Childhood Cancer
Tastykake Unveils Limited Edition Alex's Lemon Krimpets(R)
(CSRwire) MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5387388
PHILADELPHIA--(BUSINESS WIRE)--April 26, 2007--Tasty Baking Company
(NasdaqGM:TSTY) today announced the debut of Alex's Lemon Krimpets(R) and
the company's subsequent partnership with Alex's Lemonade Stand
Foundation, one of the nation's leading organizations in the fight against
childhood cancer.
Alex's Lemon Krimpets, a lemon-filled variation of the legendary sponge
cake, may be purchased anywhere Tastykakes are sold, while supplies last,
for $3.79 per family pack. Tasty Baking Company will donate $.50 from
every sold box to the foundation. Since its humble beginnings as a single
lemonade stand in 2000, Alex's Lemonade Stand Foundation has raised more
than $10 million for funding of pediatric oncology research. The
foundation currently awards grants to numerous research hospitals
nationwide.
"Tasty Baking Company is proud to support this remarkable organization and
contribute to its impressive funding of childhood cancer research," said
Charles Pizzi, Tasty Baking Company President and Chief Executive Officer.
"The Krimpet is an iconic product, and Tastykake fans love it when we
introduce new varieties of an old favorite. We expect a great response to
Alex's Lemon Krimpets, and we believe that this response will translate
into a significant donation to the foundation."
Alex's Lemonade Stand Foundation began in the summer of 2000, when
four-year-old Alex Scott set-up shop in her family's front yard to hold
the first Alex's Lemonade Stand to raise money for the Children's Hospital
of Philadelphia, where she was receiving treatment for cancer. The lemonade
stand was a huge success, and despite her deteriorating health, Alex held
annual lemonade stands to raise money for childhood cancer research until
her passing in 2004 at the age of eight. As word spread about Alex and her
lemonade stand, thousands followed her inspirational example by holding
annual lemonade stands across the country to benefit Alex's Lemonade Stand
Foundation.
"Alex's Lemonade Stand was delighted to learn that Tastykake wanted to be
a part of what the foundation is trying to accomplish," said Liz Scott,
Alex's mother and Vice President of Development for Alex's Lemonade Stand
Foundation. "The launch of Alex's Lemon Krimpets marks the beginning of a
promising relationship between our organizations."
To learn more about Tasty Baking Company's philanthropic efforts, visit http://www.tastykake.com. For more
information about Alex's Lemonade Stand Foundation, or to learn how to
hold a lemonade stand in Alex's honor, visit www.alexslemonade.org.
ABOUT TASTY BAKING COMPANY
Tasty Baking Company (Nasdaq:TSTY), founded in 1914 and headquartered in
Philadelphia, Pennsylvania, is one of the country's leading bakers of
snack cakes, pies, cookies, and donuts with manufacturing facilities in
Philadelphia and Oxford, Pennsylvania. Tasty Baking Company offers more
than 100 products under the Tastykake brand name. For more information on
Tasty Baking Company, visit www.tastykake.com. In addition,
consumers can send Tastykake products throughout the United States from
the Company's website or by calling 1-800-33-TASTY.
ABOUT ALEX'S LEMONADE STAND FOUNDATION
Alex's Lemonade Stand Foundation is a non-profit organization. The mission
of the organization is to raise money for childhood cancer and to encourage
and educate others to raise money for childhood cancer by holding their own
lemonade stands. The fundraising plan is as simple as Alex's front yard
beginning; thousands of lemonade stands across the country organized by
volunteers, community groups, corporations and businesses to benefit
Alex's Lemonade Stand. Alex's family and supporters are committed to
continuing her inspiring legacy until a cure for all pediatric cancers is
found. The support of sponsors has been essential to the success of Alex's
Lemonade Stand. For more information, go to www.alexslemonade.org.
MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5387388
Copyright Business Wire 2007
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