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Corporate Social Responsibility
News
4.24.2007 - 11:32am ET
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Dell, AMD Partner for 'Plant a Tree for Me'
Technology Industry's First Computer Carbon-Offset Initiative Reaches Milestone
(CSRwire) ROUND ROCK, Texas--(BUSINESS WIRE)--April 24, 2007--Dell (NASDAQ:DELL)
today announced that Advanced Micro Devices ("AMD") (NYSE:AMD) will become
the first corporate partner of its "Plant a Tree for Me" program through a
$16,000 donation on behalf of the company's 16,000 worldwide employees.
"We applaud AMD for its extraordinary leadership and commitment to
building on the enthusiasm of the program," said Tod Arbogast, director of
Dell Sustainable Business. "The company's generous contribution is a clear
example of industry's ability to join together, take proactive steps and
make a difference for the environment."
Dell's non-profit partners, The Conservation Fund and Carbonfund.org, also
reported that initial customer interest and donations have made possible
the planting of more than 20,000 trees that over their lifetime will help
sequester 38 million pounds of carbon dioxide from the atmosphere.
"Addressing global climate change is one of the great challenges of the
21st century," said Larry Vertal, senior strategist, AMD Green. "AMD is
committed to reducing impacts through leadership in energy-efficient
computing, sustainable manufacturing, and industry and government
partnerships like this one with Dell's innovative 'Plant a Tree for Me'
program. We share Dell's commitment to partnering with businesses and
consumers to protect the global environment for future generations."
When launched in January, the program enabled Dell customers to offset the
carbon impact of their notebook computer use for $2 and desktop system use
for $6. Last month, Dell expanded the program to include U.S.-based
consumers and businesses with no product purchase required and for an
extended portfolio of IT products. Dell also recently introduced 'Plant a
Tree for Me' in the virtual world Second Life to help raise awareness of
the importance of climate stewardship and provide a way for participants
to link back to the program's Web site.
"Through 'Plant a Tree for Me,' Dell is harnessing and consolidating the
enthusiasm of businesses and consumers who want to be a part of a
solution-oriented process," said Eric Carlson, executive director of
Carbonfund.org. "We are delighted to welcome AMD and its employees as
partners in this process."
In addition to climate stewardship, Dell makes continual improvements to
its design, manufacturing and administrative facilities around the globe,
and partners with a number of stakeholders to help set environmental
policies. The company remains the only computer manufacturer to offer
consumers free and convenient product recycling around the world,
irrespective of product purchase. Earlier this week, the company joined
with the Environmental Protection Agency and the National Recycling
Coalition to host a free recycling event for consumers in Washington,
D.C.
The company hosts two Web sites, Dell IdeaStorm (www.ideastorm.com) and StudioDell (www.studiodell.com)
to provide customers the opportunity to share their own ideas and
feedback. Dell also recently launched Dell Earth, a comprehensive online
resource that provides in-depth information about the company's
environmental programs and policies.
About Dell
Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative
technology and services they trust and value. Uniquely enabled by its
direct business model, Dell is a leading global systems and services
company and No. 34 on the Fortune 500. For more information, visit
www.dell.com, or to communicate directly with Dell via a variety of online
channels, go to www.dell.com/conversations.
To get Dell news direct, visit www.dell.com/RSS.
About AMD
Advanced Micro Devices (NYSE:AMD) is a leading global provider of
innovative processing solutions in the computing, graphics and consumer
electronics markets. AMD is dedicated to driving open innovation, choice
and industry growth by delivering superior customer-centric solutions that
empower consumers and businesses worldwide. For more information, visit www.amd.com.
Dell is a trademark of Dell Inc.
Dell disclaims any proprietary interest in the marks and names of
others.
Copyright Business Wire 2007
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