4.23.2007 - 02:50pm ET

(CSRwire) MEDFORD, MA - April 23, 2007 – The Natural Dentist has developed new toothpastes created at the intersection of science and nature and revamped the product packaging to reduce waste. The Natural Dentist Healthy Teeth and Gums toothpaste line promotes gum health and protects against tooth decay, while contributing to environmental sustainability.

The Natural Dentist toothpastes are in customer-preferred stand-up tubes for convenience on the sink. The box was eliminated to reduce packaging waste.

"Not only do we have a passion for creating healthier smiles, but we also have a commitment to environmental sustainability," said Nancy Rosenzweig, president and CEO of The Natural Dentist. "The first thing most consumers do when they purchase a new tube of toothpaste is throw away the box. While eliminating a box may seem small, consider that one billion tubes of toothpaste are sold each year, contributing more than 28 million pounds of packaging to the waste stream. By eliminating our box, The Natural Dentist is taking a responsible step forward."

In addition to the environmental benefit, The Natural Dentist created savings for consumers. The cost of manufacturing the box was converted into an extra ounce of toothpaste per tube at the same price.

The Natural Dentist toothpastes offer superior performance without harsh chemicals. The entire line of toothpaste contains no SLS, a detergent that can dry or irritate the mouth. The soothing herbal formulas do not contain dyes, harsh chemicals, saccharin, alcohol or preservatives. They contain natural fluoride for cavity prevention and a high concentration of xylitol, a natural sweetener derived from birch pulp that also helps fight oral bacteria.

"This line of toothpaste is the result of extensive research to create natural formulas that will advance the delivery of the three essentials in oral care products – cleaning, anti-cavity and whitening," said Rosenzweig. "Our expertise in natural ingredients and scientific research resulted in a line that will elevate consumers' expectations of all oral care products – not just natural products."

The new Natural Dentist Healthy Teeth and Gums toothpaste line includes:

• Whitening Plus Peppermint Twist – Building on The Natural Dentist's top marks from independent consumer tests, the new Whitening Plus Peppermint Twist toothpaste has customized polishing silica to gently remove surface stains. Natural fluoride strengthens tooth enamel against cavities.
  
• Sparkle Berry Blast – Parents can be assured that their children have a safe and effective way to achieve a healthy smile; a fun new flavor, colorful tube and smooth gel makes brushing more enjoyable for kids of all ages. Fluoride protects against cavities, and natural antimicrobials fight germs.
  
• Original Peppermint Twist and Orange Zest – These toothpastes complement The Natural Dentist Healthy Gums Daily Oral Rinse flavors, packing a one-two punch when used in tandem to promote oral health. Orange Zest contains no mint for those who prefer this alternative or must avoid mint due to allergies or homeopathic regimens.
  
• Peppermint Sage – This new flavor provides a fluoride-free option for consumers, while providing natural antigingivitis and antiplaque care.

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