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Corporate Social Responsibility
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4.19.2007 - 05:30am ET
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Green-e Certifies Alliant Energy's Second Nature Product in Wisconsin
Customers of Wisconsin Power and Light Company Can Now Sign Up for Certified Renewable Power for Their Homes or Businesses
(CSRwire) SAN FRANCISCO, CA - April 19, 2007 - The Center for Resource Solutions
(CRS) announced today that Alliant Energy’s Second Nature product is
Green-e certified and available to customers of Wisconsin Power and Light
Company. Wisconsin Power and Light Company is a part of the largest
network of renewable energy providers who offer products certified by the
nation’s leading certification and verification program. The Second
Nature renewable product offered by Alliant Energy through the Interstate
Power and Light Company in Iowa and Minnesota has been Green-e certified
since 2004.
"The availability of Green-e certified Second Nature to customers of
Wisconsin Power and Light Company in addition to customers in Iowa and
Minnesota enables even more people to improve the environment by buying
renewable energy," said Lars Kvale, an analyst with the Center for
Resource Solutions. "To benefit local economic development, the program
supports local generation sources of renewable energy."
The renewable energy available to consumers through Alliant Energy's
Second Nature program comes from renewable energy sources located in Iowa,
Minnesota and Wisconsin. Alliant Energy's Second Nature program allows
customers to purchase renewable energy from wind farms, biogas energy from
a landfill, and solar energy from a photovoltaic installation. This
renewable energy displaces energy produced by more traditional sources
such as coal and natural gas, resulting in cleaner air and improving the
health of the community.
"We're very pleased to add our Second Nature program in Wisconsin to the
Green-e status," said Janice Mathis, product manager, Second Nature. "As
the early adopters of renewable energy, all of our Second Nature customers
now have the assurance that the renewable energy we purchase on their
behalf meets the high standards established by CRS. We hope this
achievement motivates more of our customers to join Second Nature and take
advantage of the opportunity to reduce their carbon dioxide impact."
The Green-e program is the leading renewable energy certification and
verification program in the U.S., with over 150 participating vendors who
sold over five million MWhs of renewable energy in 2005. The program
provides independent, third party certification to ensure certified
renewable energy meets strict environmental and consumer protection
standards.
Through the display and recognition of the Green-e logo, the national
symbol for renewable energy excellence, a growing number of consumers are
able to easily identify high quality, certified renewable energy options,
as well as everyday consumer products that are produced by companies who
use renewable energy in their operations.
Providers of Green-e certified renewable energy agree to abide by the
Green-e Code of Conduct, and meet strict Green-e disclosure and
truth-in-advertising requirements. All Green-e marketers undergo an annual
verification audit to document that the company purchased or generated
enough quantity and type of renewable energy to meet customer demand and
marketing claims.
About Alliant Energy:
Alliant Energy is an energy-services provider with subsidiaries serving
approximately 1 million electric and over 420,000 natural gas customers.
Providing its customers in the Midwest with regulated electric and natural
gas service is the company’s primary focus. Wisconsin Power and Light,
the company’s Wisconsin utility subsidiary, serves 456,000 electric and
182,000 natural gas customers. Alliant Energy, headquartered in Madison,
Wis., is a Fortune 1000 company traded on the New York Stock Exchange
under the symbol LNT. For more information, visit the company's Web site
at www.alliantenergy.com.
About Green-e and the Center for Resource Solutions:
Green-e provides an easy way for consumers to find credible greenhouse gas
mitigation options. The Green-e Program currently offers renewable energy
certification and Green-e logo product labeling for businesses and
organizations that purchase or generate sufficient quantities of renewable
energy. Beginning in summer, 2007, Green-e will also offer certification of
retail greenhouse gas reduction products. To learn more about Green-e
certified products and programs available in all 50 states, visit www.green-e.org.
Green-e is a program of the Center for Resource Solutions (CRS), a
national non-profit organization working to promote sustainable resource
solutions and reduce greenhouse gas emissions by increasing the demand for
and supply of renewable resources and promoting markets and policies that
mitigate climate change. CRS designs and operates national and
international programs that support the increased supply and use of
renewable energy resources, greenhouse gas reductions, and energy
efficiency measures. To learn more about CRS, visit: www.resource-solutions.org.
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