4.17.2007 - 09:11am ET

(CSRwire) SANTA BARBARA, CA — April 17, 2007 — Pelago announced today a major overhaul of its primary corporate web site. Featuring a fully updated portfolio and case studies, a sidecar for in-house projects, and an entire section devoted to the company’s flagship product Intervals, the new site is a much more vibrant expression of the talents and expertise of the Pelago team, their services and their work. Over the course of its busy 7-year history, the company has worked with over 100 clients on over 300 projects.

"The new site more accurately reflects who we are, what we do and why we do it," said Braden Jones, Pelago's co-founder and CEO.

The saying goes, that a successful design firm doesn’t have time to keep its own site up to date. While that may be true for others, Pelago feels a truly successful firm should be able to make time for its clients, itself, and its people. And as the creator and developer of Intervals, the popular time and task management application, Pelago certainly knows what it's talking about.

"A good work/life balance and a healthy, sustainable business go hand in hand," said Michael Payne, Chief Architect and co-founder of Pelago, "We've always made sure to take some time out for us, whether it's revitalizing our web site or working on our in-house projects."

Intervals, in fact, was one of Pelago's internal projects. Developed originally for Pelago’s own staff, it quickly took on a public life of its own, attracting customers among the creative services and small business community. Today, it's used by business owners, designers, web shops, and departments of large corporations, primarily in the creative services and web technology industries.

True to its tagline, Logical Design Creative Engineering, Pelago is that rare breed of company where designers can think in binary code and engineers appreciate the aesthetic appeal of fine design. It is this kind of cross-brain thinking that has evolved Pelago to where it is today: from a web shop like any other to a thriving innovator of web applications and software. Excited about the potential for innovation that the Web 2.0 revolution represents, Pelago stresses the importance of filtering out the hypothetical—and the hype—from the practical in the ever-changing world of the web.

"We like to think ahead, not just reactively solve problems. We're never satisfied with what is," said John Reeve, Pelago's Senior Designer and one of the three co-founders of the company. "That's why we're not so easily impressed and that's why we spend the time that we do on what might seem like, at first glance, pet projects. In the end, when given their proper time and space, all of this thought, creativity and experience result in real world business applications for real world professionals."

About Pelago
Pelago is a Santa Barbara, California-based web design and web development firm founded in 2000. Pelago specializes in developing highly intuitive web sites, reliable web-based applications, and innovative on-demand software for small businesses. Pelago clients include JD Power and Associates, Nexxus, Xplane, Network Hardware Resale, and TenetCare. Learn more about Pelago at www.pelagodesign.com.

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