4.06.2007 - 02:33pm ET

(CSRwire) RACINE, WI - April 6, 2007 - SC Johnson Chairman and CEO H. Fisk Johnson makes a second appearance in SC Johnson's new family advertising campaign focused on the environment that the company launched last fall. The campaign further communicates to consumers SC Johnson’s long-standing commitment to the environment and to the health of the families who use the company’s products.

Trusted brands like Shout®, Windex® and Pledge® are represented in the ad, while the spot features Johnson talking about his father, the late
Samuel C. Johnson, eliminating chlorofluorocarbons (CFCs) from all SC Johnson aerosols years before federal regulations required the company to do so.

"We're making products like Windex®, Pledge® and Shout® better for the environment and better for your family," said Johnson in the advertisement. "Today, through our Greenlist™ Program, we evaluate every single raw material that goes into our products, ensuring they're better for the health of your family."

The company voluntarily developed the innovative Greenlist™ process, which is a patented system that ensures products contain materials that are the best available for the environment and for consumers while maintaining performance, aesthetics and consumers' costs. In 2006 Greenlist™ was recognized with the Ron Brown Award for Corporate Leadership and the Presidential Green Chemistry Award.

Environmental commitment is nothing new for SC Johnson. For 121 years, the company has held steadfast to its environmental commitment and spirit of innovation. From being a pioneer in the introduction of water-based aerosols in 1955 to its leadership as the first company to remove (CFCs) from all aerosol products – three years ahead of the 1978 U.S. mandate – SC Johnson continues to look for innovative ways to safeguard our shared environment. Recently, the company completed a “green energy” project. The co-generation project uses waste methane and natural gas-powered turbines to deliver 6.4 megawatts of electricity and nearly 40,000 pounds per hour of plant steam to its largest global manufacturing facility. As a result, SC Johnson significantly reduces its usage of heavily-coal dependent electricity from a public utility along with the associated emissions of carbon dioxide, greenhouse gases and other pollutants.

A historical snapshot of SC Johnson's legacy of environmental responsibility can be found below and more information can be found in the company's public report at www.scjohnson.com or www.dowhatsright.com.

SC Johnson is a family-owned and -managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, personal care and insect control. It markets such well-known brands as EDGE®, GLADE®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, ECHO®, KABIKILLER®, KLEAR®, and MR. MUSCLE®. The 121-year old company, with $7 billion in sales, employs approximately 12,000 people globally and sells products in more than 110 countries.

For more information, please visit www.scjohnson.com.

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