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Corporate Social Responsibility
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4.03.2007 - 11:02am ET
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Social Network Care2 and Smithsonian Museum Join in Multi-Web Site Discussion for Jazz Appreciation Month
Jazz Fans Enter From Either Site to Participate in One Big Conversation Using New Networked Discussion Board
(CSRwire) REDWOOD CITY, Calif.--(BUSINESS WIRE)--April 3, 2007--Online social network
Care2 and the Smithsonian's National Museum of American History announced
they are jointly hosting a new networked discussion board that unites jazz
fans on different Web sites into one large conversation, as part of the
Smithsonian's sixth annual Jazz Appreciation Month.
"Americans invented jazz, but it has become an international language that
bridges cultures and brings together different types of people," said Brent
D. Glass, director of the National Museum of American History. "So it is
especially fitting that this new discussion board brings people from
multiple Web communities together, for an inclusive conversation about the
world's most inclusive music."
Participants in the unified online discussion throughout the month of
April can join the conversation either from Care2's Web site at www.care2.com/c2c/group/smithsonianjazz
or from the Smithsonian's site at www.smithsonianjazz.org. Special
guest bloggers, including jazz musicians and leading jazz experts, will
also participate during the month. In addition, a third and possibly
fourth Web community may join the discussion, widening the circle of
participants even further.
"We are thrilled to be partnering with the Smithsonian to celebrate Jazz
Appreciation Month," said Randy Paynter, founder and CEO of Care2. "This
is a great showcase for jazz, as well as for our new discussion board tool
that enables Care2's millions of culture-loving members to connect directly
with the Smithsonian's own online music fans."
Care2 has tested its networked discussion board with several other
nonprofit partners in recent months--including LinkTV, Oceana, Consumers
Union, Earth Day Network and Defenders of Wildlife--enabling these
organizations to gain instant critical mass in their online community
efforts by leveraging Care2's large online membership of more than 6
million civically active people. Prior to the launch of Care2's networked
discussion board, it was difficult to unify separate online conversations
unless they were occurring on the same Web server.
About Care2
With more than 6 million members and 250 nonprofit partners, Care2 is the
largest online social network of people interested in living a conscious
and responsible lifestyle. Care2's culturally engaged members discover,
share and take action each day on the causes and subjects that are shaping
our world - environmental conservation, human rights, green living and
more. Care2 provides information and services to help people make a
difference including the most tips for living a greener life, the most
popular online petition service to support nonprofit initiatives, and a
forum for people with shared values to connect with one another. Care2
reaches the global community, but is headquartered in Redwood City, Calif.
To learn more about how you can make a difference, visit www.care2.com.
About Jazz Appreciation Month ("JAM")
JAM was launched in 2001 by the Smithsonian's National Museum of American
History and has since grown to include celebrations in all 50 states and
20 other countries. This year the Smithsonian will present a record 29
events, including five performances by the Smithsonian Jazz Masterworks
Orchestra, the museum's resident big band. In commemorating JAM 2007, the
museum collaborated with a diverse group of 28 organizations,
institutions, associations and federal agencies that have provided
financial and in-kind support, as well as organizing programs and outreach
of their own. The Smithsonian operates the world's most comprehensive set
of jazz programs. The museum is home to incomparable jazz collections that
include 100,000 pages of Duke Ellington's unpublished music and objects
such as Ella Fitzgerald's famous red dress, Dizzy Gillespie's angled
trumpet and Benny Goodman's clarinet. A complete schedule of JAM events is
available at http://americanhistory.si.edu.
Copyright Business Wire 2007
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