4.03.2007 - 10:10am ET

(CSRwire) WOONSOCKET, RI - April 3, 2007 – CVS All Kids Can™, CVS/pharmacy's five-year, $25 million signature program that supports children with disabilities, earned two national awards in the PR News Corporate Social Responsibility (CSR) Award Competition. CVS/pharmacy representatives accepted the awards, one for the Community Affairs category, the other for Cause Branding, during the recent PR News award ceremony at the National Press Club in Washington, D.C.

According to PR News, a national trade publication, its CSR Awards are the gold standard in corporate citizenship and communications worldwide and demonstrate goodwill, philanthropy and employee commitment. The winning campaigns will serve as the best practices for other professionals in developing CSR programs for their own organizations.

"We are honored to receive national recognition for CVS All Kids Can and our support of children with disabilities," said Eileen Howard Dunn, Vice President of Corporate Communications and Community Relations for CVS/pharmacy. "We worked hard to identify an issue that our customers felt strongly about and that would also enable us to engage our associates actively in community service."

Launched in 2005, CVS All Kids Can aims to build barrier-free playgrounds so children of all abilities can play side-by-side; to raise awareness in schools and local communities about the importance of inclusion; and to provide medical rehabilitation and related services to children with disabilities. The program extends CVS's corporate vision of helping people to live longer, healthier, happier lives.

CVS/pharmacy and its more than 170,000 employees help children with disabilities learn, play and succeed through partnerships with leading local and national nonprofit organizations including Easter Seals, Meeting Street School, The National Center for Boundless Playgrounds, and many others.

CVS All Kids Can was also named a 2007 finalist by PR Week for Cause-Related Campaign of the Year and is a finalist for The Holmes Report 2007 Sabre Award Gold in the Community Relations category.

The CVS/pharmacy Charitable Trust, Inc. is a private foundation managed by CVS/Caremark Corporation (NYSE:CVS). CVS/Caremark is the nation's premier integrated pharmacy services provider, combining one of the nation’s leading pharmaceutical services companies with the country’s largest pharmacy chain. The Trust's mission is to provide funding for health care, education and community involvement initiatives, targeting children with disabilities in communities where CVS/pharmacy stores are located. General information about CVS/Caremark is available through the Investor Relations portion of the Company's Web site at http://investor.cvs.com, or through the Web site's press room at www.cvs.com/pressroom.

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