4.03.2007 - 08:00am ET

(CSRwire) OAKLAND, CA - April 3, 2007 - Greener World Media, publisher of GreenBiz.com and other online media focusing on business and the environment, has announced that Christine Ervin has been named Editor at Large.

Ervin, former Assistant Secretary of Energy for Energy Efficiency and Renewables, and President and CEO of the U.S. Green Building Council during the creation of the LEED® green-building standard, will provide both editorial and strategic guidance to the company.

Ervin is widely credited for being a major force in transforming the building industry in the U.S. toward sustainable practices. During her five-year tenure at the USGBC, LEED became the de facto standard for certified green buildings and professional accreditation, while Council membership and resources grew twenty-fold. Previously, she was appointed by President Clinton to serve as Assistant Secretary of Energy for the nation’s $1 billion portfolio of clean-energy technologies, a post she assumed after leading Oregon's Department of Energy. For nearly 20 years, she has championed strategies to better reflect environmental costs and benefits in private markets - a focus which continues in her Portland-based consultancy and speaking engagements.

During her tenure at the USGBC, Ervin forged a partnership with GreenBiz.com to create GreenerBuildings.com, now the leading resource center on environmentally responsible building development.

In her new role, Ervin will contribute regular columns to GreenerBuildings as well as GWM's other sites and newsletters, and will provide strategic counsel to GWM's editorial and publishing staff.

"Christine's knowledge and network in the areas of sustainable buildings and clean energy are unsurpassed," says Joel Makower, GWM's Chairman and Executive Editor. "We look forward to working with her to extend our reach in bringing insight, inspiration, and hands-on resources to the mainstream business audience."

"Never before have businesses faced such a confluence of market opportunity and compelling need to green their bottom line," says Ervin. "I'm truly excited about the role Greener World Media can play in accelerating sustainable market transformation and a low-carbon economy."

"Greener World Media's vision is to assemble the best minds in green business," says Pete May, GWM's President and CEO. "We can think of no one more qualified than Christine."

Greener World Media is the first media company focused exclusively on the greening of mainstream business and technology. Centered around the acclaimed Greenbiz.com web site, its products also include Greenbiz.com, GreenerBuildings.com ClimateBiz.com, and the weekly e-newsletter GreenBuzz.

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