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Corporate Social Responsibility
News
3.15.2007 - 10:56pm ET
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Starbucks Foundation Awards US$2 Million to Help Bring Clean Water to Communities around the World
Ethos Water Funds Will Benefit India and Kenya; Company Will Host World Water Day Events across the U.S. and Canada
(CSRwire) SEATTLE--(BUSINESS WIRE)--March 15, 2007--To commemorate World Water Day
and raise awareness for the more than 1.1 billion people worldwide who
lack access to clean drinking water, Starbucks Coffee Company
(NASDAQ:SBUX) today announced two US$1 million grants that will each
benefit water programs in India and Kenya.
For each bottle of Ethos(TM) water purchased in Starbucks U.S.
Company-operated stores, US$0.05 is contributed to the Ethos Water Fund at
the Starbucks Foundation. These funds support Starbucks goals of
contributing at least US$10 million by 2010 to nonprofit organizations
that are helping to alleviate the world water crisis.
"By purchasing Ethos(TM) water, customers have been part of this
opportunity to make a difference in the lives of children and their
communities around the world who need access to clean water," said Jim
Donald, Starbucks president and ceo. "Starbucks hopes to help raise
awareness and be a significant collaborator in support of solutions to
help alleviate the world water crisis."
Today's announced grants from the Ethos(TM) Water Fund of The
Starbucks Foundation include:
-- India - Working through WaterAid, a US$1 million grant will help
develop an integrated approach to water and sanitation-related health
problems for an estimated 120,000 beneficiaries living in 80 rural
villages and 40 urban slums in the central state of Madhya Pradesh.
-- Kenya - Working through International Medical Corps, a US$1M
grant will help improve the overall health status of vulnerable
communities in Samburu through the provision of water, hygiene, and
sanitation services - this includes a targeted goal of reaching 45,000
beneficiaries.
Also, on March 22 and 24, Starbucks will be inviting partners
(employees) and customers to take part in World Water Day activities and
events in 26 cities in the U.S. and Canada. Participants across the
country will recognize this day by attending Walks for Water and World
Water Day Film Screenings. Walks for Water are intended to symbolize the
difficult struggle that women and children in developing countries
undertake on a daily basis to obtain drinking water for their families. In
some cities there were will be film screenings of "Running Dry" and "One
Water" to help educate and inspire people to learn more about the world
water crisis.
World Water Day events are free and open to the public and will take
place in Atlanta; Baltimore; Boston; Calgary; Charlotte, N.C.; Chicago,
Columbus, Ga.; Dallas, Detroit, Hartford, Conn.; Houston; Indianapolis;
Los Angeles; Miami; Minneapolis; New York; Philadelphia; Portland, Ore.;
Raleigh, N.C.; San Francisco; Seattle; St. Petersburg, Fla.; Tacoma,
Wash.; Toronto, Vancouver, B.C.; and Washington, D.C. Event details as
well as information about World Water Day and the world water crisis are
available online at www.worldwaterday2006.org.
World Water Day
Designated by the United Nations General Assembly in 1993, World Water
Day is intended to call attention to the world water crisis, a plight that
affects nearly 20 percent of the world's total population(1) and is
arguably the largest global public health issue of our time. Experts
estimate that a child dies every 15 seconds from a water-related
disease.(2) Because access to clean water is a basic, daily necessity,
getting water is one of the most important and time-consuming
responsibilities undertaken by millions of women and children around the
world. Forty billion working hours are spent carrying water each year in
Africa.(3) In addition, the world water crisis is a major obstacle that
inhibits progress on a wide range of other development issues related to
improving human welfare, such as poverty alleviation, health care,
education, and economic prosperity.
Ethos Water
Ethos water, part of Starbucks Corporation brand portfolio, is the
natural spring water that helps children around the world get clean water.
Ethos water was founded in March 2002 and acquired by Starbucks in April
2005. For each bottle of Ethos(TM) water purchased in Starbucks U.S.
Company-operated stores, US$0.05 and CDN$0.10, is contributed to the Ethos
Water Fund of The Starbucks Foundation. These funds are contributed to
non-profit organizations that are helping to alleviate the world water
crisis.
Starbucks Foundation
Starbucks Foundation has maintained a focus on improving young
people's lives by supporting literacy programs for children and families.
To date, the Foundation has provided over $12 million to more than 700
youth focused organizations in the United States and Canada.
About Starbucks
Starbucks Coffee Company provides an uplifting experience that
enriches people's lives one moment, one human being, one extraordinary cup
of coffee at a time. To share in the experience, visit www.starbucks.com.
(1) www.Water.org
"To Fetch a Pail of Water"
(2) WaterAid
(3) WaterPartners International
Copyright Business Wire 2007
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