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Corporate Social Responsibility
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3.14.2007 - 09:40am ET
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Ethiopian Fine Coffee Farmers Cooperative Unions and Exporters Call on Starbucks to Move Forward on Trademark Issue
(CSRwire) Addis Ababa, Ethiopia – March 14, 2007 - Ethiopian Fine Coffee Farmers
Cooperative Unions and Exporters expressed their disappointment over the
delays that Starbucks has caused in negotiations with Ethiopia and taking
deliberate actions to divert attention from the trademark issue.
Ethiopia’s fine coffee names trademark initiative has received
international recognition as an innovative approach to bring added
benefits to millions of poor farmers and help alleviate poverty.
"When Starbucks announced that it will not block Ethiopia’s initiative
and also increase its volume of purchase of Ethiopian coffee, we all
welcomed it believing that it is a good first step and would open the door
for negotiations with the company," said Hailu Gebre Hiwot, Chairman of The
Ethiopian Coffee Exporters Association. "But we have yet to see any efforts
made by Starbucks to come to the table and discuss technical issues on the
royalty free licensing agreement Ethiopia is asking it to sign."
The Ethiopian government has made it clear that the country will continue
to pursue the trademarking and licensing initiative. At the same time,
Ethiopia is willing to engage Starbucks and other coffee companies in
discussions to sort out legitimate issues on the licensing agreement.
"Starbucks has continued to make unsubstantiated claims that Ethiopian
farmers will be better off under different marks," said Tadesse Meskela,
General Manager of Oromia Coffee Farmers Cooperative Union "It seems to us
that Starbucks is dodging the issue and making excuses not to take concrete
steps towards recognizing Ethiopia’s ownership of its coffee names."
The coffee companies that sign an agreement become part of a new Network
of Licensed Distributors and will work with Ethiopia’s Fine Coffee
Stakeholders Committee to improve the financial returns for all in the
supply chain, including the coffee farmers who currently get such a
negligible share of retail prices.
"Ethiopian farmers and coffee exporters urge Starbucks to come to the
table and settle all technical issues and sign the royalty free licensing
agreement Ethiopia has offered," continued Meskela. "We hope to enter into
partnership with Starbucks through negotiated licensing agreement."
The Ethiopian Fine Coffee Farmers Cooperative Unions and Exporters commend
the efforts of Oxfam and the many other allies for their support to secure
the rights of Ethiopian coffee farmers.
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