3.07.2007 - 10:45am ET

(CSRwire) ATLANTA, GA - March 7, 2007 – The SoL Forum on Business Innovation for Sustainability will take place March 27-30, 2007 at the Crowne Plaza Ravinia in Atlanta, GA. Leaders from business, government, academia, and NGOs are invited to take part in this truly unique program focused on developing and integrating more sustainable business practices for environmental and social prosperity as well as a means for spurring innovation, efficiency, and economic vitality. The Forum, presented by the Society for Organizational Learning and chaired by Peter Senge, will serve as a catalyst for accelerated learning on sustainability through innovative best practice presentations, solutions-driven conversations, and a systems approach.

"We believe that companies who contribute real leadership in the coming years will embrace two distinct aspirations as foundational to business success: eliminating unsustainable business practices and creating new, regenerative pathways to success," says Forum chair Peter Senge. The Forum curriculum is designed to leverage the vast knowledge and experience of Forum participants as we work to co-create more socially and environmentally sound products, processes, and business models.

The Forum features widely respected speakers and organizations including:

• Janine Benyus, author, Biomimicry: Innovation Inspired by Nature
  
  
• Jay Bragdon, author, Profit for Life: How Capitalism Excels
  
  
• Vivienne Cox, executive vice president and chief executive for Gas Power & Renewables, BP
  
  
• Gil Friend, president and CEO, Natural Logic, Inc.
  
  
• David Gershon, author, Low Carbon Diet: A 30-Day Program to Lose 5,000 Pounds
  
  
• Jeffrey Hollender, president and CEO, Seventh Generation
  
  
• John Krenicki, president and CEO, GE Energy
  
  
• Roger Saillant, CEO, Plug Power
  
  
• Peter Senge, founder, SoL, and author, The Fifth Discipline
  
  
• Daniel Vermeer, director of Global Water Partnerships, The Coca-Cola Company
  
  
• Darcy Winslow, general manager, Nike
  

• Using a systems approach for tackling sustainability challenges
  
• Measuring and communicating the impact of your sustainability efforts
  
• Leveraging sustainability efforts throughout your organization’s value chain
  
• Implementing organizational learning practices to ensure positive change
  
• Creating effective messaging campaigns for your customers, co-workers, and suppliers
  
• Fostering collaboration across your supply chain
  
• Developing cross-sector partnerships

For more information please contact:

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