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Corporate Social Responsibility
News
3.02.2007 - 08:10am ET
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CSR News from:
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Motto Magazine
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Motto Magazine Features 6 Gurus of "Eco-Chic"
National Magazine of Work with Purpose, Passion and Profit Releases March/April Issue
(CSRwire) March 2, 2007 - Motto magazine unveils its March/April issue,
featuring reports and profiles of business people who are achieving more
personally fulfilling work and a more socially responsible route to
business success. Motto, the voice of capitalism with a soul,
features fresh and unique reports and stories that show purpose, passion
and profit are not mutually exclusive ideals.
Motto's cover story on "Eco Chic" introduces its readers to
extraordinary men and women who are changing the business world while
creating a better and "greener" place to work and live. Motto shows
readers what can be achieved when creating a profitable company while
retaining great social values; the issue showcases insightful and timely
interviews with:
Environmental lifestyle expert Danny Seo, author of the Simply Green
book series (Harper Collins)
Nike's Shelley Zimmer
Tom Szaky, co-founder of Terra-Cycle
Eco-designer Linda Loudermilk
Alexander Souri, the founder of Relief Riders which leads
humanitarian expeditions on horseback to villages in India
and Blake Mycoskie, the designer behind TOMS, the hip Los
Angeles-based shoe company that gives one pair of shoes to a needy child
for each pair of shoes sold.
Also in this issue are stories that reveal secrets of a great work life,
including how to stretch your discomfort zone, how to bring your soul to
corporate America and how to find rewards when applying passion, economic
empowerment and social justice in mainstream corporate jobs.
Additional reports and profiles include:
Shaking Things Up - An interview with Peter Dunn, president
and CEO of restaurant chain Steak 'n Shake, who shares his belief in
leadership beginning and ending with the heart – and how he created a
work environment where 20,000 employees could reach their full
potential.
The Perfect Ride - Motto's John Draper takes readers on
a spin with REI designer Chris Mahan, and provides a glimpse into a career
filled with dreams and a passion for creating bicycles for Novara, REI's
bicycle line. Beyond the REI brand and its two million members, Mahan
shows his life at REI to be a place where bikes can change the world and
it's never a bad time to ride.
Take a Better Trip - Motto Senior Editor Kate Yandoh on
simple ways to make a business trip more socially responsible. The tips
will even make your travel more grounding.
The Battle For Sanity - Motto co-founder Kevin Salwen's
search for a life in the 60-70 hour work week, featuring an interview with
Daryl Conner, author and founder of Conner Partners, with key examples of
important boundaries to set at work. Also featured are tips and insightful
sidebars on how to protect work boundaries, from Conner's Strength of
Character program.
How To Reach Your Highest Goals - Motto co-founder
Anita Sharpe interviews Michael Ray, author of The Highest Goal
(Berrett-Koehler), and provides readers with a look at the legendary
professor's ideas on self-worth, happiness, creativity and the highest
goal. (Ray's ideas have influenced some of the great creators in today's
business world, including Good to Great author Jim Collins and eBay's
first president Jeffrey Skoll.)
Motto magazine was launched in November by co-founders Kevin Salwen
and Anita Sharpe, both formerly of the Wall Street Journal. Most
recently, Salwen served as the national small business editor for the
newspaper, while Sharpe was an investigative reporter, earning the
prestigious Pulitzer Prize for her investigative reporting.
Motto serves a fast-growing group of professionals eager to find
more meaning and passion in their worklives. Motto helps
individuals and businesses infuse heart and soul into their work in a way
that is absent from any other business magazine. In addition, www.whatsyourmotto.com is a top
online destination for professionals who want to build a community around
their quest for work with a soul. Motto is sold at major
bookstores, including Barnes and Noble and Borders, as well as Whole
Foods, Wild Oats, and Staples stores.
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