2.26.2007 - 05:43pm ET

(CSRwire) El Segundo, Calif.--Feb. 26, 2007 --Mattel, Inc., the world’s largest toymaker, today announced that it has joined the World Environment Center (WEC), a global non-profit, non-advocacy organization that is a leader in advancing corporate sustainability business practices.

Mattel implements ongoing initiatives to ensure that its products are manufactured under safe, fair and environmentally responsible conditions. Its participation in the WEC will address such issues as implementing sustainability practices throughout the company’s global supply chain.

“We believe our participation with the World Environment Center will further extend our ability to achieve sustained improvements in manufacturing and other key business processes by working with other global leaders,” said Jeff Denchfield, Mattel’s Senior Director of Global Sustainability. “The World Environment Center provides us with direct access to leading companies across a number of business sectors and the ability to enhance our partnerships and dialogue with key stakeholders, including government agencies.”

Terry F. Yosie, WEC’s President and Chief Executive Officer, applauded Mattel’s leadership in the global toy and leisure products business sector. “Mattel has already achieved a number of industry firsts, including being the first company in the toy industry to issue a global citizenship report. The World Environment Center is pleased to welcome Mattel as the first toy company within our membership.”

The World Environment Center, headquartered in Washington, D.C. with offices and operations in many emerging and developed markets, is unique in its direct application of sustainable development strategies and practices to the business operations of its members. It advances sustainable development around the world through direct, on-the-ground initiatives and projects that improve health, safety, energy efficiency, water conservation, environmental conditions, the conservation of natural resources and other important objectives through the business process. Global companies across 12 business sectors currently participate in WEC, which also has partnerships with a number of government agencies and academic institutions.

About Mattel
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, Fisher-Price®, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as a wide array of entertainment-inspired toy lines. Mattel is ranked among the 100 Best Corporate Citizens and marks a 10-year milestone in 2007 for its evolutionary Global Manufacturing Principles. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and territories and sells products in more than 150 nations throughout the world. Mattel's vision is to be the world's premier toy brands -- today and tomorrow. To learn more about Mattel and its commitment to global citizenship go to www.mattel.com/csr.

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