2.14.2007 - 09:05am ET

(CSRwire) EL SEGUNDO, CA.- Feb. 14, 2007 – Mattel, Inc., the world’s largest toymaker, was today named to the “100 Best Corporate Citizens” list, which is drawn from more than 1,100 of the largest U.S. publicly traded companies. Mattel ranks in the 92 position.

“At Mattel, we believe that how we achieve success is just as important as the success itself,” said Robert A. Eckert, Mattel Chairman and Chief Executive Officer. “Our commitment to sound corporate citizenship is at the very heart of our business, and is reflected in our company’s values.”

Underscoring its long-term commitment to socially responsible practices, Mattel released its second Global Citizenship Report earlier this year, which provides detailed information about the company's environmental and social performance, results, challenges and strategies for continuous improvement, and explains how the company’s global citizenship initiatives are linked to its core values: Play with Passion, Play to Grow, Play Together and Play Fair. Mattel is the only toy company to produce such a report.

With the launch of its Global Manufacturing Principles (GMP) in November 1997, Mattel became one of the first consumer products companies to employ independent monitoring of its manufacturing facilities and make findings available to the public, and continues to be the only toy company to have such a program in place. Mattel’s GMP, which marks a 10-year milestone in 2007, is the cornerstone of the company's ongoing commitment to ethical manufacturing practices by seeking to ensure that wages, working and living conditions, and employee access to management, are just and fair, as well as to assure protection of the environment.

“The 100 Best distinguish themselves from their peers at other large public companies by embracing higher standards—combining strong financial performance with responsible practices on environmental and social issues,” said Michael Connor, Publisher and Editor of CRO magazine. “We salute the 100 Best for their leadership roles in the field of corporate responsibility.”

About the “100 Best Corporate Citizens” List

Now in its 8th year, the “100 Best Corporate Citizens” list identifies companies that excel at serving a variety of stakeholders well. The list was developed by Business Ethics magazine, which was incorporated last year into The CRO (www.thecro.com). Companies considered for the list include U.S. firms in the Russell 1000, the S&P 500, and the Domini 400 Social Index. Companies are ranked on service in eight stakeholder categories: shareholders, community, governance, diversity, employees, environment, human rights, and product. Social scores use KLD’s assessment of “strengths” and “concerns” demonstrated in each category. The shareholder score is based on three-year average total return (stock appreciation plus dividends) through year-end 2006. More details regarding the 100 Best Corporate Citizens list are available on the CRO web site at www.thecro.com.

About Mattel

Mattel, Inc. is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands (www.fisher-price.com), including Little People®, Rescue Heroes®, Power Wheels® and a wide array of entertainment-inspired toy lines. Mattel is ranked among the 100 Best Corporate Citizens and marks a 10-year milestone for its evolutionary Global Manufacturing Principles. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and territories and sells products in more than 150 nations throughout the world. Mattel's vision is to be the world's premier toy brands -- today and tomorrow.

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