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Corporate Social Responsibility
News
2.08.2007 - 06:56am ET
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Starbucks Funds New Community Development
Starbucks Support of CARE Spans 15 Years and more than $3,000,000
(CSRwire) ATLANTA and SEATTLE--(BUSINESS WIRE)--Feb. 8, 2007--CARE, the international
humanitarian and development organization, announced today that it has
received a commitment in excess of $500,000 from Starbucks (Nasdaq:SBUX)
to help fund a three-year program that will improve economic and
educational prospects for more than 6,000 people in rural Ethiopia's
coffee growing regions. Starbucks has supported CARE for 15 years with
grants totaling more than $3 million to coffee growing regions including
Costa Rica, Guatemala, Indonesia and Ethiopia.
"As we have seen throughout Starbucks past support of programs in Ethiopia
-- as well as Guatemala, Indonesia, Costa Rica and other coffee growing
regions -- education, micro-finance and agricultural training methods
provide both immediate and long-term benefits to the community," said Dr.
Helene Gayle, president and chief executive officer of CARE. "Women in
particular will have increased access to tools that help them take the
lead in income generation activities that enable them to better support
their families."
The development project between CARE and Starbucks will support 1,500
households through programs to improve agricultural practices and adult
literacy. CARE's projects will train women and men in agricultural
techniques that reduce crop losses, establish community-based saving and
self-help groups that provide sustainable financial and social services,
and fund adult functional literacy programs. The project is particularly
sensitive to balancing women's learning with cultural sensitivities and
their existing workloads.
"Teaching our local farmers how to increase crop yields and improving
adult literacy are critical to the long-term development of the coffee
growing regions," said Abby Maxman, country director for CARE Ethiopia.
"We view this project as an example of empowering households to take
command of their own futures and their potential through education and
training."
Ethiopia's human development index ranks the country 170 out of 177 with
more than 45 percent of the population living below the poverty line. The
newest Starbucks-funded project in Ethiopia is in a region known both for
its high-quality coffee growing as well as chronic food insecurity that
results from its remote location and periodic weather-related crop
failures.
"We have proudly supported CARE projects around the world for the past 15
years," said Sandra Taylor, senior vice president, Corporate Social
Responsibility, Starbucks Coffee Company. "Ethiopia is an important coffee
sourcing region for Starbucks, and we are pleased to continue our years of
extensive community and economic development work there in partnership
with CARE."
CARE and Starbucks have been working together since 1991. Over the years,
Starbucks has contributed more than $3 million to CARE. Some of the issues
Starbucks and CARE work together on are health and nutrition, community
development, water sanitation, biodiversity conservation, community-self
financing and children's concerns around the world. In addition they have
been actively involved during global emergencies such as after
earthquakes, hurricanes, and the 2004 tsunami to provide relief to
displaced victims.
About CARE
CARE is a leading humanitarian organization fighting global poverty. We
place special focus on working alongside poor women because, equipped with
the proper resources, women have the power to help whole families and
entire communities escape poverty. Women are at the heart of CARE's
community-based efforts to improve basic education, prevent the spread of
HIV, increase access to clean water and sanitation, expand economic
opportunity and protect natural resources. CARE also delivers emergency
aid to survivors of war and natural disasters, and helps people rebuild
their lives. To get involved, visit www.care.org.
About Starbucks Corporation
Starbucks Coffee Company provides an uplifting experience that enriches
people's lives one moment, one human being, one extraordinary cup of
coffee at a time. To share in the experience, visit www.starbucks.com.
Copyright Business Wire 2007
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