2.07.2007 - 04:51pm ET

Robert Rensink of Denver Mattress presents a check to Col. Raymond Peacock of The Salvation Army for Denver Mattress' Operation: Rest Assured. (Photo: Business Wire)

(CSRwire) DENVER--(BUSINESS WIRE)--Feb. 7, 2007--Denver Mattress Company donated over $146,000 to the Colorado Chapter of The Salvation Army through their 7th Annual Operation: Rest Assured Charity campaign.

Denver Mattress raised the fund through an in-store campaign. The logistics of the campaign consists of $20 being allocated for each mattress sold from the end of November through December 31, 2006 to The Salvation Army.

In addition, Denver Mattress underwrote a comprehensive direct donation fundraising awareness campaign. This included both newspaper and television advertising to solicit donations and raise awareness for The Salvation Army.

The donation comes as a welcome relief this year to The Salvation Army. The Salvation Army is coping with the financial impact of Colorado's brutal winter coupled with a 7% decrease in kettle donations during the holiday season.

Colonel Peacock of the Colorado Chapter of The Salvation Army elaborates on what the money will be used for. "Denver Mattress has been a wonderful partner with The Salvation Army for many years. The money Denver Mattress donates helps all of our programs along the Front Range and beyond, programs such as our Lambuth Family Shelter,
Crossroads Transitional Housing, after-school programs for the youngsters of our communities and Emergency Disaster Services, whose focus is to help those victims of natural or man-made disasters. Denver Mattress is a great community partner," stated Lt. Colonel Raymond Peacock, Intermountain Divisional Commander of The Salvation Army.

Denver Mattress Company is a division of Furniture Row Companies. Furniture Row Companies is one of America's largest family-owned specialty home furnishings and bedding retailers. With two of the busiest, state-of-the-art mattress factories in the world, Denver Mattress services over 140 distribution locations across the country. Subsequently, Denver Mattress utilizes one of the largest mattress distribution networks in the U.S. For more information regarding the company, visit www.furniturerow.com or www.denvermattress.com.

Nearly 34 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. About 83 cents of every dollar raised is used to support those services in nearly 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org or call 1-800-SAL-ARMY.

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