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Corporate Social Responsibility
News
1.30.2007 - 09:19am ET
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Mattel Continues To Lead The Toy Industry With Release Of Its Second Global Citizenship Report
Company’s Global Manufacturing Principles Mark 10-Year Milestone in 2007
(CSRwire) EL SEGUNDO, CA - January 30, 2007 - As part of its ongoing commitment to
global citizenship, sustainability and corporate responsibility worldwide,
Mattel, Inc. [NYSE: MAT] today issued its 2007 Global Citizenship Report,
the company’s second such report, in conjunction with the 10-year
milestone for its Global Manufacturing Principles (GMP).
“Our Global Manufacturing Principles are an industry-defining set of
standards,” said Robert A. Eckert, chairman and chief executive officer
of Mattel. “During the past decade, our efforts have had a positive and
lasting impact on how the global toy industry views ethical manufacturing
practices, and we continue to bring transparency into the process.”
Mattel’s 2007 Global Citizenship Report provides detailed information
about the company's environmental and social performance, results,
challenges and strategies for continuous improvement, and explains how the
company’s global citizenship initiatives are linked to its core values:
Play with Passion, Play to Grow, Play Together and Play Fair.
With the launch of its GMP in November 1997, Mattel became one of the
first consumer products companies to employ independent monitoring of its
manufacturing facilities and make findings available to the public, and
continues to be the only toy company to have such a program in place.
Mattel’s GMP is the cornerstone of the company's ongoing commitment to
ethical manufacturing practices by seeking to ensure that wages, working
and living conditions, and employee access to management, are just and
fair, as well as to assure protection of the environment.
According to Eckert, Mattel’s focus on ethical practices is simply the
right thing to do. “As the industry leader, we know that how we achieve
success is just as important as what we achieve,” he said.
Highlights and Achievements in Mattel’s 2007 Global Citizenship
report include: - Three years after releasing its first report,
Mattel remains the only company in the toy industry (and still one of the
few in the consumer goods industry) to have an independent, third-party
monitoring program, with reports published for public access providing
transparency into the manufacturing process.
- Development of a long-term Sustainability Strategic Plan to help
maximize efficiency, minimize waste and manufacture in a more
environmentally sustainable manner.
- Assessment of environmental initiatives using key performance
indicators for 96 percent of owned, operated or managed facilities over
20,000 square feet.
- Overview of the 10 ways children benefit from play as they grow and
develop, during four key stages of growth.
- Feedback from a variety of stakeholders, ranging from leading
non-profit organizations, experts in ethical manufacturing and safety and
business partners.
- Highlights of how Mattel’s Philanthropy Programs, including the
Mattel Children’s Foundation, product donations and volunteer
experiences, impacted the lives of approximately five million children in
2006. Mattel donated almost $20 million in cash and in-kind product
donations to charitable activities, equivalent to more than 2 percent of
pretax profits. The Mattel Children’s Foundation has made grants in 40
countries, including the U.S.
Enhancements to the new report include a
snapshot of the company’s environmental footprint; engagement efforts
with a variety of stakeholders; greater discussion around future goals and
challenges; increased transparency and reporting around conditions at
supplier facilities; context on the progress of Mattel's worldwide
programs; key performance indicators, such as product integrity, safety,
valued workforce and environmental sustainability; corporate governance
practices; and philanthropic endeavors.
Mattel produced its 2007 Global Citizenship Report with sustainability in
mind, from paper to production. Both the design firm and printer, which
also is a minority-owned business, are recognized for sustainable
practices.
Mattel’s 2007 Global Citizenship Report, as well as the companion Global
Reporting Initiative (GRI) report, can be accessed on the company’s
corporate website (www.mattel.com/csr). Looking ahead,
Mattel is committed to maintaining an ongoing dialogue with its
stakeholders and welcomes feedback at global.citizenship@mattel.com.
Additionally, Mattel plays an active role under the umbrella of the
International Council of Toy Industries (ICTI) to forge a proactive
alliance among the industry members to implement a common code of conduct
– known as the CARE Process – that is substantive, credible and
transparent, and thereby making the global toy industry a torch bearer for
ethical and socially responsible conduct.
About Mattel
Mattel, Inc. is the worldwide leader in the design, manufacture and
marketing of toys and family products, including Barbie®, the most
popular fashion doll ever introduced. Mattel’s first Corporate Social
Responsibility Report was released in 2004. The Mattel family is comprised
of such best-selling brands as Hot Wheels®, Matchbox®, American Girl®,
Radica® and Tyco® R/C, as well as Fisher-Price® brands (www.fisher-price.com), including
Little People®, Rescue Heroes®, Power Wheels® and a wide array of
entertainment-inspired toy lines. With worldwide headquarters in El
Segundo, Calif., Mattel employs more than 30,000 people in 43 countries
and territories and sells products in more than 150 nations throughout the
world. Mattel's vision is to be the world's premier toy brands -- today and
tomorrow.
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