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Corporate Social Responsibility
News
1.09.2007 - 03:31pm ET
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Dell, The Conservation Fund and Carbonfund.org Launch Global Carbon-Neutral Initiative
`Plant a Tree for Me' Program Will Offset the Carbon Dioxide Produced Through Powering Customers' Computer Systems
(CSRwire) LAS VEGAS--(BUSINESS WIRE)--Jan. 9, 2007--Dell(NASDAQ:DELL), The
Conservation Fund and Carbonfund.org today announced a joint, global
carbon-neutral initiative to offset the carbon dioxide produced when
customers power their computer systems. Called "Plant a Tree for Me," the
program allows customers to make a donation that will be used by the two
nonprofits, The Conservation Fund and Carbonfund.org, to plant trees in
sustainably managed forests. Dell's commitment marks the first time a
major corporation has given its customers a way to offset the emissions
associated with the electricity used by their computers.
"We applaud Dell's leadership for its commitment to offset the carbon
footprint of its computers," said The Conservation Fund's president, Larry
Selzer. "Climate change has emerged as one of the dominant environmental
issues of our time, and Dell's industry-leading efforts to address this
challenge, and its invitation to its customers to join in this initiative,
serve as a model for corporate environmental stewardship in the 21st
century."
Native trees and forests help fight climate change as part of their
natural processes. As they grow, trees absorb carbon dioxide from the
atmosphere and convert it into oxygen. In addition to trapping the
dangerous gases that cause climate change, these new forests help to
protect water quality, restore wildlife habitat and enhance public
recreation areas.
Through the program, a customer donation of $2 for a notebook and $6
for a desktop computer will offset carbon dioxide emissions equivalent to
powering the average computer for three years. Dell will remit 100 percent
of the donations received from the "Plant a Tree for Me" program to The
Conservation Fund and Carbonfund.org to be used to plant trees.
"Dell recognizes that offsetting carbon dioxide emissions with tree
planting is an effective and inexpensive way to fight climate change,"
Carbonfund.org executive director Eric Carlson said. "The beauty of this
program is that anyone can do it and make a difference."
According to Carbonfund.org, carbon dioxide emissions today are at
their highest levels in recorded history, covering over 650,000 years, and
are 40 percent higher than they were before the Industrial Revolution.
The "Plant a Tree for Me" program is available now to Dell customers
making new computer purchases. It will be available in February to U.S.
consumers and in April to global consumers for any brand of computer.
"The customer experience starts with receiving the best value and
continues with the knowledge that we are working with our customers to
protect the environment throughout the life of their systems," said
Michael Dell, chairman of Dell. "Programs like 'Plant a Tree for Me' and
our global recycling efforts empower our customers to participate with us
in making a difference. It is our hope that other companies in our
industry will join us to improve the environment that we all share."
About The Carbonfund.org Foundation
Carbonfund.org is a leading national nonprofit that educates the
public about the dangers of climate change and makes it easy and
affordable for individuals, businesses and organizations to reduce their
climate impact. Carbonfund.org promotes affordable carbon reduction
strategies and supports renewable energy, energy efficiency and
reforestation projects that reduce and offset carbon dioxide emissions.
Carbonfund.org combines education and outreach with affordable
high-quality carbon offsets to help drive the price of clean technology
below its dirty counterparts. Carbonfund.org works with more than 100
businesses and organizations to offset their offices, travel, events,
shipping and production emissions. For more information, please visit: www.carbonfund.org.
About The Conservation Fund
The Conservation Fund is the nation's foremost environmental nonprofit
dedicated to protecting America's land and water legacy for current and
future generations. Seeking innovative conservation solutions for the 21st
century, the Fund works to integrate economic and environmental goals.
Since its founding in 1985, the Fund has helped its partners safeguard
wildlife habitat, working landscapes, community "greenspace" and historic
sites totaling more than 5.5 million acres nationwide. With 1 percent
fundraising costs and 96 percent program allocation, The Conservation Fund
is recognized as the nation's top-rated environmental nonprofit by both the
American Institute of Philanthropy and Charity Navigator. For more
information, visit www.conservationfund.org and www.gocarbonzero.org.
Since 2000, The Conservation Fund, though its Climate Change Program
and Go Zero(SM), has restored 30,000 acres and planted more than 9 million
trees through its carbon sequestration program. Over the next 100 years,
these new forests will capture an estimated 13.5 million tons of carbon
dioxide equivalent from the atmosphere.
About Dell
Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative
technology and services they trust and value. Uniquely enabled by its
direct business model, Dell sells more systems globally than any computer
company, placing it No. 25 on the Fortune 500. For more information, visit
http://www.dell.com. To
get Dell news direct, visit http://www.dell.com/RSS.
Copyright Business Wire 2007
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