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Corporate Social Responsibility
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12.26.2006 - 10:42am ET
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Nike and Doernbecher Children's Hospital Unite to Empower Kids by Design
In Third Year of Doernbecher Freestyle Project, Young Patients Design Five New Nike Shoes to Raise Proceeds for Oregon's Premier Children's Hospital - a Popular Gift Option This Holiday Season
(CSRwire) Portland, OR - December 26, 2006 - The third annual Doernbecher Freestyle
project reunites Nike and Portland, Oregon-based Doernbecher Children's
Hospital in a fund-raising campaign that allows creative young patients
the opportunity to design Nike footwear. The patients, who have battled
serious illness, are granted complete artistic license as they work with
Nike designers through the entire process of design, from selecting a shoe
style to choosing materials, colors and patterns. Just in time for the
holidays, this philanthropic partnership provides a gift option that gives
back to those who need it most.
The Doernbecher Freestyle line of footwear went on sale November 10, 2006.
The shoes are available for purchase at www.niketown.com and at NikeTown stores
across the country. All profits from the nationwide campaign are donated to
Doernbecher Children's Hospital to benefit research, health care for
uninsured children and new advances in medical technology. To date, the
program has generated more than $500,000 for Doernbecher -- and priceless
experiences for some brave kids.
The first-time designers range in age from 12 to 17, and have courageously
battled against Wilms' tumor, acute lymphoblastic leukemia, caudal
regression syndrome, neurosurgery and cystic fibrosis. These talented kids
symbolize the perseverance of the 56,500 children from Oregon and beyond
who receive treatment each year from Doernbecher -- a world-class academic
pediatric health center. Through the efforts of Doernbecher and Nike, these
five young people get to make their mark while making a contribution to a
noble cause.
During this holiday season take a moment to check out the colorful
Doernbecher Freestyle line. With designs inspired from graffiti, school
spirit and futuristic worlds, these shoes help you look good while helping
others feel good. Of course, since these shoes were reinterpreted from
current Nike basketball and dance styles, the performance is top notch as
well. Boasting, amongst other things, laser-etched graphics, a map of the
earth and the Chinese character for strength -- something these kids know
all about -- this limited edition line represents footwear at its
finest.
Shoes are priced from $80 to $130, depending on the style. Photos are
available at http://www.ohsuhealth.com/dch/support/fund_freestyle.asp
Sue Nicol, executive director of the Doernbecher Children's Hospital
Foundation, said the program is remarkable on multiple levels. It is
simultaneously an effective fund-raising program, an uplifting opportunity
for kids who have battled serious medical conditions and a source of
national recognition for Doernbecher's high-quality programs. But in the
world of philanthropy, she said, Freestyle also serves as "a fantastic
model for how a nonprofit can benefit from a strong relationship with its
board members."
Originally proposed by Doernbecher Foundation Board Member Michael
Doherty, Nike's Global Presentation Creative Director, the program has
proved to be equally rewarding to Nike and the designers who participate.
Nike designer Marcus Tayui, who worked on the first two Doernbecher
Freestyle projects, says, "The best thing here is that we learn just as
much from the kids as they learn from us." This year, fellow Nike designer
Mark Smith took over the project's reins and continued the collaborative
effort, giving shape to the young patients' extraordinary vision.
This year's Doernbecher Freestyle design team includes:
-- Tess Beach, 12, a 7th grader at Cal Young Middle School in Eugene, who
was treated at Doernbecher for a Wilms' tumor. Her basketball shoe pays
homage to her love of travel.
-- Kenny Clegg, 12, a 7th grader at Ogden Middle School in Oregon City,
who had neurosurgery at Doernbecher to relieve seizures. His basketball
shoe is a sci-fi collage of circuitry, chrome plating, and even a Cyclops
eye he drew himself.
-- Lance Dillon, 17, a LaPine High School senior. Designed with input from
a professional graffiti artist, Lance's shoe is packed with powerful
messages about his life and his fight against acute lymphoblastic
leukemia.
-- Bryant King, 15, a sophomore at Marist High School in Eugene, who has
been through two kidney transplants as a result of caudal regression
syndrome. As the manager of his high school basketball team, Bryant
naturally went with the Marist Spartans' blue and metallic gold colors for
his shoe.
-- Phoebe Mattera, 16, a junior at the Arts & Communications Magnet
Academy in Portland, who has cystic fibrosis. Her stylish women's
fitness/dance shoes add an element of cool sophistication to this year's
Freestyle line.
About Doernbecher Children's Hospital Foundation
The Doernbecher Children's Hospital Foundation is a 501(c)(3) organization
that exists to secure private philanthropic support for Doernbecher
Children's Hospital at Oregon Health & Science University. The foundation
raises funds from individuals, companies, foundations and organizations,
and invests and manages gifts in accordance with donors' wishes.
About NIKE, Inc.
Based near Beaverton, Oregon, is the world's leading designer, marketer
and distributor of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities. Wholly
owned Nike subsidiaries include Cole Haan Holdings Incorporated, a leading
designer and marketer of luxury shoes, handbags, accessories and coats;
Converse Inc., which designs, markets and distributes athletic footwear,
apparel and accessories; Exeter Brands Group LLC, which designs and
markets athletic footwear and apparel for the value retail channel; Hurley
International LLC, which designs, markets and distributes action sports and
youth lifestyle footwear, apparel and accessories and NIKE Bauer Hockey
Inc., a leading designer and distributor of hockey equipment.
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