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Corporate Social Responsibility
News
12.26.2006 - 10:25am ET
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Nokia Launches New Initiatives to Help Young People Affected by the Asian Tsunami
(CSRwire) Espoo, Finland - Two years on from the Asian Tsunami that devastated many
communities, Nokia has announced the launch of several new projects to
help young people in India, Sri Lanka and Indonesia with training and new
skills. The initiative is designed to help young people find jobs or set
up small businesses, building long-term livelihoods for themselves and
their families.
Nokia provided immediate disaster relief aid and funding to the region
affected by the Tsunami in December 2004. It also pledged EUR 2.5 million
for longer-term recovery to help young people rebuild their lives through
access to training and apprenticeships.
"With the Asian tsunami relief effort having moved from immediate
humanitarian assistance to long-term reconstruction and recovery, Nokia is
pleased to play a key role in rebuilding the communities affected by the
disaster", said Martin Sandelin, Vice President, Corporate Social
Responsibility and Community Involvement, Nokia. "Through these
initiatives, Nokia continues to promote long-term sustainability and
livelihood in areas that remain deeply affected nearly two years after the
disaster."
Working together with the International Youth Foundation and the Grameen
Foundation, the Nokia projects will help thousands of young people and
their communities. Projects have been specially developed to meet the
needs of each country.
Activities planned for 2007 include:
India - young people will be offered training in business
enterprise and life development skills, through courses focusing on
community mobilization, problem solving and negotiation skills. The
training will also encourage them to take an active role in their
communities and the decision-making process within their villages.
Sri Lanka - training will be provided in order to provide immediate
employment opportunities for those affected. Besides management and
business skills such as tourism management, accounting and sales,
vocational programs such as sewing, weaving and carpentry will also be
provided for longer-term livelihood sustainability.
Indonesia - young people with limited education who have been
affected by the Tsunami will be able to sign up for training courses and
apprenticeships where they will learn more about how to work and build
careers within small business and financial management.
Thailand - Nokia will continue with its program of training schemes
and support for young people in this country begun in 2005. Courses are
available in a range of areas including, boat construction, boat motor and
motorcycle repair, and apprenticeship courses in various aspects of the
hotel industry.
"Young people were disproportionately affected by the tsunami which
resulted in the deaths of many parents and family members, interrupted
educations, and lost livelihoods," said Bill Reese, IYF President and CEO.
"As follow up to relief operations, there remains an urgent need for
comprehensive programs that help young people regain confidence, acquire
skills, and access either jobs or the loan funds needed to launch their
own small businesses. We are pleased to be working with Nokia to address
this critical need."
Recognizing the different needs of the communities affected, training
programs funded by Nokia have also been implemented for community leaders
in all these countries, enabling them to work together to assess and
address the needs of their community in preparation for future disasters
and plan for their own ongoing economic development.
As some of the programs have a microfinance component the Grameen
Foundation is advising on how to provide microloans to budding
entrepreneurs across the affected regions, enabling long-term
redevelopment of their small businesses. In addition to microloans, the
microfinance institutions will include an array of financial services,
including savings and loans to provide sustainability for these small
businesses. "As these communities continue to rebuild, it is critical to
nurture sustainable economic activities that will have long-term
benefits," said Alex Counts, President and CEO of Grameen Foundation. "We
believe microfinance is already playing a critical role in promoting these
activities and are pleased to work with Nokia in this effort to extend
financial services to additional families in these communities." A
Grameen Foundation fact-finding team visited the region just weeks after
the disaster and has been working with several microfinance institutions
in Indonesia and India since 2005.
Together with local governments, NGOs and international aid agencies, the
most appropriate and effective implementation is decided for each area
affected by the tsunami. The total value of Nokia's overall money and
in-kind contribution to immediate disaster relief and long term
reconstruction is estimated to be in excess of EUR 3 million.
About the International Youth Foundation
IYF believes young people possess the power to shape the future. To learn,
work, thrive and lead, they need access to programs and resources that
inspire and challenge them. IYF is a global non-profit organization that
makes this possible. Today in 70 countries, IYF collaborates with
businesses, governments and civil society organizations that share a
common desire to improve the life conditions and prospects of young
people. Together, IYF and its partners build effective, sustainable and
scalable programs that positively impact the lives of young people
worldwide.
About Grameen Foundation
Grameen Foundation is a global non-profit organization that combines
microfinance, technology, and innovation to empower the world's poorest
people to escape poverty. It has established a global network of 52
partners in 22 countries that has impacted an estimated 11 million lives
in Asia, Africa, the Americas, and the Middle East. Grameen Foundation was
founded by Alex Counts, who began his work in microfinance with Grameen
Bank founder, and recent Nobel Peace Prize recipient, Dr. Muhammad Yunus.
Dr. Yunus is a founding and current member of Grameen Foundation's board
of directors. For more information on Grameen Foundation, please visit www.grameenfoundation.org.
About Nokia - Community involvement
Nokia is committed to having a positive impact on society that extends
beyond the advanced technology, products and services it creates. It has
invested in community projects supporting young people and education in 30
countries, benefiting more than 1 million young people. The company has an
active employee volunteering program which last year saw its employees
give more than 18,000 hours to local community projects. Nokia is also
supporting innovative technology projects designed to bridge the digital
divide and bring the benefits of mobile technology to communities around
the world.
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