12.21.2006 - 01:16pm ET

(CSRwire) BURLINGTON, Vt.--(BUSINESS WIRE)--Dec. 21, 2006--Seventh Generation, the nation's leading marketer of environmentally responsible home cleaning and personal care products, has named Carter Elenz as its new Vice President of Sales and Resonance & Relevance, the latter being Seventh Generation's innovative take on the Marketing function.

Mr. Elenz, who had been Senior Vice President of Sales for Stonyfield Farms Inc., will be in charge of all sales activity, consumer and trade marketing and product development. He will start in the new role January 15, reporting directly to the company's President and CEO, Jeffrey Hollender.

"We are pleased to welcome Carter to the Seventh Generation team," said Hollender. "Carter's successful sales background and significant management experience in the natural products environment is a tremendous asset to Seventh Generation. In addition, his relationships with the trade and leadership role for other values-led businesses give him the expertise to build on our existing success and will play a vital role in our plans for continued expansion."

"Following a record year of success in 2006, we experienced an increase of over thirty percent growth in revenues on 2005," Hollender continues. "The strategic hire of an executive vice president of sales and marketing reflects our commitment to building an increasingly more meaningful presence in the natural products arena. Carter provides us with the ability to more aggressively capitalize on the growing demand for eco-friendly cleaning and personal care products in the marketplace and expand on our momentum."

While at Stonyfield, Elenz oversaw expansion of the company's sales growth by almost 400% and profit growth by over 700%, expanding distribution significantly while helping to reinforce the brand's reputation for environmental responsibility.

Prior to his 6 1/2 years at Stonyfield, Carter was the VP of Sales at Gardenburger, having started his career with ten years at Quaker Oats.

"Seventh Generation is a dynamic organization which is changing how the consumer views earth-friendly, people-friendly products," said Carter Elenz. "I am very excited to help bring the Company's new energy and unique perspective to the marketplace."

Mr. Elenz has a BS in Business Administration from Valparaiso University. He and his wife Lisa live in Long Beach, Indiana.

For 18 years, the closely held Burlington, Vermont company has been at the forefront of a cultural change in consumer behavior and business ethics. One of the nation's first self-declared "socially responsible" companies, Seventh Generation is a business that operates according to a new and different set of principles and values that in many ways are a marked departure from those long considered "traditional." Its business practice is focused on offering people avenues to express their idealism, passion, and commitment to causes larger than themselves at every point along its supply chain -- from suppliers and partners to shareholders, customers and its own staff. The company derives its name from the Great Law of the Iroquois that states, In our every deliberation, we must consider the impact of our decisions on the next seven generations.

Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally responsible for a healthy home and family. Seventh Generation markets and distributes through natural food stores, supermarkets, on-line stores like Amazon.com and mail order catalogs in the U.S. and Canada. For more information and to find store locations, visit www.seventhgeneration.com and visit the company's blog at www.inspiredprotagonist.com



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