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Corporate Social Responsibility
News
12.21.2006 - 10:12am ET
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Nokia and Brian Eno Pair Up for Two Great Causes
Ten Nokia 8800 Sirocco Brian Eno Signature Edition phones to be auctioned for charity
(CSRwire) Espoo, Finland - Nokia and composer Brian Eno today announced a charity
auction to benefit two of Brian's favourite organisations - the Keiskamma
Aids Treatment program and The World Land Trust. Starting on January 8th
2007 and ending on Febuary 12th 2007, a total of ten Nokia 8800 Sirocco
Brian Eno Signature Edition mobile phones, individually numbered and
engraved with Brian Eno's signature, will be auctioned online with all
proceeds going directly to both charities. A certificate of authenticity
will also accompany each auctioned phone.
A tireless supporter of charitable causes, Eno hand-picked the two
charities involved in the auction. Since its inception in 2001 as an art
program to benefit one of South Africa's most impoverished districts, the
Keiskamma Aids Treatment program provides both HIV education and
anti-retroviral drug therapy to the residents of the district at the mouth
of the Keiskamma River in South Africa. The World Land Trust, a
well-regarded UK-based conservation project, has helped buy and preserve
more than 300,000 acres of ecologically-rich habitats from South America
to the Philippines.
"I would like to thank the people who bid for these phones for helping
towards solutions to two of the biggest problems facing the world: climate
change and Aids," said Brian Eno. "The World Land Trust seeks to address
long term environmental change by planting trees and caring for the land.
The Keiskamma Trust is a great example of an intelligent local response to
a global problem, helping people with AIDS to manage their condition and
live useful and productive lives"
"We are truly delighted to work closely with Brian, who composed the
soundtrack to the Nokia 8800 Sirocco Edition, to raise funds in support of
his chosen charities," says Heikki Norta, Senior Vice President, Lifestyle
Products, for Nokia. "In addition to supporting these two very worthwhile
causes, each successful bidder will own an exceptionally unique mobile
phone, each individually numbered and signed by the composer himself."
Given its premium design, its value as a communication tool and companion
is unmistakable. But for a limited time, the Nokia 8800 Sirocco Brian Eno
Signature Edition's worth will expand past that of its purchase value.
To place a bid on one of these rare collector's items or to learn more
about this joint charity project between Nokia and Brian Eno, please visit
www.nokiacharityauction.com
About Keiskamma Aids Treatment program
The Keiskamma Aids Treatment Project responds to the enormous affect this
disease has on the local community. The program has been raising funds to
provide Anti-Retrovirals (ARV) drugs to AIDS stricken community members
that have no other access to these medicines. The program simultaneously
runs education and support group components.
Headed by Aids Counselor, Eunice Mangwane, the support group is working
diligently to improve the quality of life for AIDS patients in
Hamburg/South Africa and the surrounding villages. www.keiskamma.org
About The World Land Trust
The World Land Trust is an international conservation charity, based in
Halesworth, a rural town in Suffolk, UK. Since its foundation in 1989 as
the World Wide Land Conservation Trust, the World Land Trust has been
working to preserve the world's most biologically important and threatened
lands, and has helped purchase and protect over 300,000 acres of habitats
rich in wildlife, in Belize, Costa Rica, the Philippines, South America
and the UK. www.worldlandtrust.org
About Nokia
Nokia is a world leader in mobile communications, driving the growth and
sustainability of the broader mobility industry. Nokia connects people to
each other and the information that matters to them with easy-to-use and
innovative products like mobile phones, devices and solutions for imaging,
games, media and businesses. Nokia provides equipment, solutions and
services for network operators and corporations.
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