12.13.2006 - 08:08am ET

(CSRwire) AUSTIN, TX December 13, 2006 --alonovo.com is pleased to announce its sharing program for 2007. Already the market leader in Corporate Social Responsibility (CSR) rated online shopping, alonovo.com is preparing for exponential growth over the next twelve months through its relationship with the non-profit community.

The alonovo.com mission is to connect corporate behavior directly to the profit motive by catalyzing a vast, CSR-informed consumer movement which carefully considers which company to empower with their spending when making a purchase. Informing the everyday purchasing transactions of consumers, alonovo.com connects real corporate behavioral data as an important element in competition for product sales. Companies that are treating their workers well, reducing their environmental impact, shifting to renewable energy sources and balancing people, planet and profit will thrive, while companies acting in a conventional manner (transfer of capital by externalizing costs) will begin to erode and decay.By integrating trusted data from leading sources such as KLD Research & Analytics, Inc. and presenting the data to the community at their point of online purchase, alonovo.com has taken a large first step in transforming the U.S. economy toward sustainability and fairness.

"We are very proud of our growth largely through the non-profit community since our launch in 2005, and we believe through our new program that we can provide additional funding resources to further their respective missions. The advantage of generating revenue through a cause-based shopping experience is that it can raise an additional source of funding without competing with their own donor-funding infrastructure. While the field of cause-based shopping services continues to grow, none have the vital underlying mission of alonovo.com. Finally, our mission is not to impede a growing economy. We are unique in that our community is anxious to consider and reward companies with their purchasing dollars that are balancing people, planet and profit. We believe that as leading non-profits consider partnering with a cause-based shopping provider, we will be the provider of choice based upon our market leadership, our unparalleled sharing program and the significance of our own mission." stated George Polisner, President of www.alonovo.com.

Effective January 1, 2007, active beneficiary partners (organizations that are informing their constituents about the alonovo.com community and mission) will receive 100% of the revenue earned in shopping transactions that are completed through the alonovo.com portal by their registered users. Passive partners (those organizations that are precluded from endorsing alonovo) will receive 50% of the revenue from shopping transactions that are completed by their community through alonovo.com by their registered users. A complete list of active and passive beneficiary organizations is listed on the alonovo.com website.

About alonovo.com

alonovo.com provides a free, social values-driven online shopping experience for its rapidly growing community. By directly integrating trusted corporate behavior data coupled with a large, price-competitive array of products into a visually compelling and simple user experience, alonovo.com makes it easier and more attractive to redirect consumer spending in ways that reflect individual social and environmental values. The alonovo.com mission is to catalyze a constructive relationship between an informed marketforce demand (consumers) and the entire supply and distribution chain. This will facilitate a "race to the top" among businesses that are working to balance people, planet and profit by connecting operational behavior directly with the profit motive through competition for product sales.

About KLD Research & Analytics, Inc.

KLD Research & Analytics, Inc. is an independent investment research firm providing investment management tools used by professionals to serve clients requiring investment strategies based on social and environmental responsibility. KLD products and services, including Socrates (a web-based, company research tool) are used for screening and compliance.

For additional information please contact press@alonovo.com.

Commitment to Transparency: This organization is committed to transparency and stakeholder dialogue and encourages your comments and feedback.

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