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Corporate Social Responsibility
News
12.06.2006 - 01:53pm ET
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Safeway Donating 1.8 Million Meals This Holiday Season to Families in Need
Holiday Food Drives Complete $110 Million in Annual Donations to Community Food Banks
(CSRwire) PLEASANTON, Calif.--(BUSINESS WIRE)--Dec. 6, 2006--Safeway Inc. (NYSE:SWY)
announced that its 2006 holiday food drive efforts are expected to result
in more than 1.8 million meals donated to needy families and individuals.
This ambitious goal will be achieved through a series of nearly 40
regional food drives with dozens of food banks and hunger relief programs
across the company's operating areas - all designed to raise hunger
awareness and provide relief to needy families during the holidays.
"Supporting food banks and other hunger relief programs is the largest
single component of our charitable outreach efforts," said Larree Renda,
Safeway Executive Vice President and Chair of The Safeway Foundation. "The
holiday season gives us an important opportunity to help raise awareness of
hunger in our communities and to collect food for those who need help this
holiday season."
The holiday food drives and meal programs are just one part of
Safeway's overall commitment to hunger relief. This year alone, Safeway
will donate more than $110 million in food products and financial
contributions to community food banks, food pantries, and other hunger
relief agencies. The company has donated more than $1 billion in food
products nationwide during the last 10 years.
"Families in so many communities benefit from the generosity and
caring demonstrated by Safeway, its customers and employees," said Vicki
Escarra, President and CEO of America's Second Harvest - The Nation's Food
Bank Network. Many of the food banks benefiting from Safeway's hunger
relief programs are members of the America's Second Harvest Network. "The
holidays are all about giving, and Safeway clearly understands that their
giving and support touch countless lives during the holiday season and
throughout the year," Escarra added.
Safeway stores are located in 21 states, the District of Columbia and
Canada, and operate under the Vons, Pavilions, Dominick's, Tom Thumb,
Randalls, Genuardi's, Carrs, Pak 'n Save and Safeway banners. The stores,
in partnership with customers, hunger relief agencies, government, and
community organizations deliver food products to community-based
organizations throughout the year. The company spends November and
December teaming up with those organizations to deliver food and family
meals to those in need. All of these efforts will help provide the
equivalent of more than 1.8 million meals to families and individuals.
While most of these efforts involve collecting and managing donated
food, others focus on serving hot meals during the holidays. In all,
Safeway will help provide more than 1.5 million pounds of food, 24,000
turkey dinners, $200,000 in monetary donations and hundreds of volunteers
to serve meals. Below are examples of the annual hunger relief projects
that Safeway is sponsoring this holiday
season:
Arizona -- Arizona Safeway stores are partnering with the Association
of Arizona Food Banks and Arizona's Community Diaper Banks to collect not
only non-perishable food, but also disposable diapers for families in
need.
Chicago -- Dominick's Finer Foods stores are rolling out food
collection barrels for the annual Dominick's & ABC 7 Chicago Holiday Food
Drive, which benefits the Greater Chicago Food Depository. The goal for
the 2006 holiday season is to raise the equivalent to one million pounds
of food. In addition, Dominick's stores are offering customers the
opportunity to make cash contributions to the Greater Chicago Food
Depository through the purchase of Depository Dollars donation
certificates in $1, $2, and $5 denominations.
Colorado -- Safeway is a major food supplier for the free holiday
dinner served by the Salvation Army of Colorado Springs, and also is
sponsoring the Denver Salvation Army's annual holiday dinner, which feeds
more than 3,000 homeless and disadvantaged children and adults.
Portland -- Safeway stores in the Greater Portland Area are collecting
food for the Sunshine Division Annual Holiday Food Drive. The Sunshine
Division, a food bank operated by the Portland Police Bureau, has provided
food for needy families for more than 100 years. Safeway has partnered with
the Sunshine Division on the Holiday Food Drive for more than 40 years.
San Francisco Bay Area -- More than 160 stores in the nine Bay Area
counties, plus San Benito and Santa Cruz counties are participating in the
Safeway/ABC 7 End Hunger Now food drive. On December 11, ABC 7 will
broadcast live throughout the day from Union Square Safeway in San
Francisco and Safeway stores in San Jose and San Ramon, asking viewers to
bring food donations to the broadcast locations. In 2005 the Bay Area food
drives collected more than 256,000 pounds of food.
Seattle -- Safeway stores in the Seattle metro area are working with
several entities, including high schools, Boy Scouts, churches and food
banks to gather and distribute donated food for the holidays.
Southern California -- Vons and Pavilion's stores are joining with a
range of media partners to help Ventura County's FOODShare program meet
its goal of collecting 170,000 pounds of food for the holidays.
Texas -- The annual Tom Thumb/CBS 11-TV Food Drive allows shoppers to
purchase and donate pre-packaged goodie bags containing the foods most
needed by food banks, such as canned tuna and peanut butter. In the
Dallas/ Ft. Worth and Austin areas, Tom Thumb and Randalls stores
contribute $22,000 to sponsor Empty Bowls events, during which
participants give a contribution and receive a one-of-a-kind, hand-made
pottery bowl created by local artists. The bowls are filled with gourmet
soup made by area chefs.
Washington D.C. and Baltimore Metropolitan Area -- Safeway's 7th
Annual Feast of Sharing fed more than 4,000 people on November 22 at the
Washington Convention Center. In separate programs, the stores joined with
Washington D.C. Mayor Anthony Williams, incoming Baltimore Mayor Sheila
Dixon, the Washington Wizards, the Baltimore Ravens and media partners to
donate Safeway gift cards and nearly 5,000 turkey dinners to needy
families and seniors this season. For the 24th year in a row, Safeway is a
partner in the Neediest Kids Food Drive, in which families receive food
donations and a gift card to purchase groceries.
ABOUT SAFEWAY
Safeway Inc. is a Fortune 50 company and one of the largest food and
drug retailers in North America based on sales. The Company operates 1,767
stores in the United States and Canada and had annual sales of $38.4
billion in 2005. Safeway supports a broad range of charitable and
community programs and last year donated more than $150 million to
important causes, such as cancer research, education, food banks and
programs focused on assisting people with disabilities. The company's
common stock is traded on the New York Stock Exchange under the symbol
SWY.
Copyright Business Wire 2006
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