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Corporate Social Responsibility
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12.04.2006 - 01:08pm ET
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Dell Tackles Energy Efficiency from Desktop to Data Center
PowerEdge 'Energy Smart' Servers Support Goal to Reduce Power Consumption, Cost and Complexity in Corporate Enterprise
(CSRwire) ROUND ROCK, Texas--(BUSINESS WIRE)--Dec. 4, 2006--Dell (NASDAQ:DELL) today
unveiled two enhanced PowerEdge(TM) servers that underscore its commitment
to environmental responsibility and its goal to design the most
energy-efficient products.
Dell has engineered its Energy Smart technology -- which debuted in
select corporate desktops in September -- into PowerEdge 1950 and 2950
models to help decrease power consumption and reduce overall operating
costs. The Dell PowerEdge Energy Smart 1950 and 2950 can deliver up to 25
percent greater performance per watt while reducing power consumption by
up to 24 percent.(1)
These improvements can save hundreds of dollars per server every year
which can translate to millions of dollars per year in large data center
deployments(2). Customers can also benefit from the smaller energy
footprint these products can deliver to drive increased density in the
data center by deploying four PowerEdge Energy Smart servers within the
same "power envelope" occupied today by three standard servers.
"Dell's commitment to designing products that simplify operations and
lower our customers' overall cost of ownership is unwavering," said Brad
Anderson, senior vice president, Dell Product Group. "New PowerEdge Energy
Smart servers combined with Dell OptiPlex(TM) desktops and Dell's excellent
services, partnerships and sustainability programs deliver on our
commitment to drive energy-efficient solutions that increase performance
and reduce power consumption from the desktop to the data center."
Dell has engineered the PowerEdge Energy Smart servers from the ground
up as the industry's first standards-based servers optimized specifically
for power efficiency. The servers incorporate power-optimizing features
such as:
-- Low-flow fan technology
-- High-efficiency power supplies
-- Dual-Core Intel(R) Xeon(R) low-voltage processors
-- Factory integrated BIOS and unique component specifications
designed for increased efficiency and air flow
Dell combines the latest energy-efficient product designs and
technologies with relevant services and partnerships as well as product
lifecycle, sustainability and recycling programs.
Dell's Data Center Environment Assessment Service helps businesses to
assess, scope and plan data center power and cooling requirements prior to
deployment. Businesses are also provided comprehensive assessments and
remediation plans for HVAC, cooling and power delivery systems. Dell's
Data Center Capacity Planner can assist businesses to "right-size" rack
deployments to take advantage of the latest advancements in technology and
use of space.
By partnering with industry leaders such as APC, Liebert, Rittal and
Samina SCI, Dell is working to address data center efficiency end-to-end.
In addition, the Dell Energy Efficiency Research Center in Austin, Texas,
can simulate customer data center environments, from server deployment and
workload balancing to HVAC settings, power delivery and airflow to
determine the right solution to meet customer needs.
Dell PowerEdge Energy Smart servers also offer an ideal platform for
consolidation and virtualization, enabling customers to balance capacity
demand within the same or reduced physical space and price range. Both
models are integral to Dell's scalable enterprise strategy by enabling
customers to reduce energy consumption and overall costs through efficient
scaling, improved utilization and simplified operations.
The recently announced OptiPlex 740 and 320 desktops spearheaded
Dell's Energy Smart technology.
For perspective, had the Dell Energy Smart settings of the new
OptiPlex 745 been enabled on all Dell desktops sold within the past year,
enough electricity could have been saved to avoid about 12.5 million tons
of CO2 emissions, the equivalent of removing about 2.5 million cars from
the road. The potential savings for customers: about
$1.6 billion in operating costs.(3)
Pricing and Availability
The Dell PowerEdge Energy Smart 1950 and 2950 servers are available
today worldwide. Prices start at $2,449 and $2,619, respectively.
Additional information is available at www.dell.com/poweredge, www.dell.com/energy
and www.dell.com/assetrecovery. Product photography is
available at www.dell.com/photos
About Dell
Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative
technology and services they trust and value. Uniquely enabled by its
direct business model, Dell sells more systems globally than any computer
company, placing it No. 25 on the Fortune 500. For more information, visit
www.dell.com. To get Dell
news direct, visit www.dell.com/RSS.
Pricing, specifications, availability and terms of offers may change
without notice. Taxes, fees, shipping, handling and any applicable
restocking charges are extra, and vary. Dell cannot be responsible for
pricing or other errors, and reserves the right to cancel orders arising
from such errors.
(1) Based on AC power measurements using an Extech 380803 Power
Analyzer taken during the peak load of the SPECjbb2005 benchmark test
performed by Dell Labs in November 2006. The PE2950 Energy Smart
configuration consisted of two dual-core Intel Xeon 5148 (2.33GHz LV)
processors, 4x1GB 667MHz FBDIMMs, and 2x73GB 10K 2.5" SAS drives running
Windows Server 2003 x64 Enterprise Edition, compared to a PE2950 standard
configuration of two dual-core Intel Xeon 5140 (2.33GHz) processors, 4x1GB
667MHz FBDIMMs, and 2x73GB 10K 3.5" SAS drives running Windows Server 2003
x64 Enterprise Edition. Actual performance and power consumption will vary
based on configuration, usage and manufacturing variability.
(2) Energy cost was obtained from the International Energy Agency and
represents a worldwide average of $.13 per kWh based on 2003 and
2004 global average cost of energy. Assumes server operation 24 hours a
day, 365 days a year, "large" data centers are those deploying 5000 or
more 1U servers.
(3) Potential annual savings calculated based on worldwide desktop
computer shipments in 2005 and 2006; U.S. average unit cost of energy of
$0.10/KWh. Emissions equivalence to automobiles calculated using the U.S.
Climate Technology Cooperation Gateway calculator at http://www.usctcgateway.net/tool.
SPEC(R) and the benchmark name SPECjbb(R) are registered trademarks of
the Standard Performance Evaluation Corporation. For the latest SPECjbb2005
benchmark results, visit http://www.spec.org/jbb2005.
Dell, PowerEdge, and OptiPlex are trademarks of Dell Inc. Dell
disclaims any proprietary interest in the marks and names of others.
Copyright Business Wire 2006
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