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Corporate Social Responsibility
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11.29.2006 - 08:14am ET
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HP Bridges Gap Between Facilities and IT to Solve Data Center Power and Cooling Challenges
Gartner 25th Annual Data Center Conference
(CSRwire) LAS VEGAS--(BUSINESS WIRE)--Nov. 29, 2006--HP (NYSE:HPQ) (Nasdaq:HPQ) today
announced a new energy management system and key initiatives to bridge the
gap between facilities and IT to help customers dramatically reduce data
center operating costs.
Based on work from the past four years by HP Labs, the new energy
management system, called HP Dynamic Smart Cooling, is designed to deliver
20 to 45 percent savings in cooling energy costs or allow additional
equipment to be added to the data center while keeping net power costs
constant.
The HP system uses advanced software residing in an intelligent
control node to continuously adjust air conditioning settings based on
real-time air-temperature measurements from a network of sensors deployed
on IT racks. Dynamic Smart Cooling actively manages the environment to
deliver cooling where it is needed most, enabling essential cost savings
to end users.
Due to its positive impact on the bottom line and the environment,
Dynamic Smart Cooling will be adopted by HP's own IT organization for its
six new consolidated data centers in three geographic zones in the United
States. It also is an important addition to HP's Adaptive Infrastructure
offering, which is the foundation for building next-generation data
centers.
"By bringing facilities and IT together, HP customers can now change
energy from a fixed cost to a variable cost within the data center," said
Paul Perez, vice president, Storage, Networks and Infrastructure,
Enterprise Servers and Storage, HP. "HP's holistic approach breaks
tradition to solve the conflict between energy efficiency and IT
scalability. Customers can now treat data centers as systems to be as
carefully managed as the hardware running within them."
Centered on Dynamic Smart Cooling, HP is creating a new partner
program through which the company will work with leading architecture,
engineering, equipment, technology, utility, real estate and service
companies to accelerate adoption of energy efficiency solutions for
next-generation data centers. The Data Center Solution Builder program
will be managed under Perez and will feature EYP Mission Critical
Facilities as its premiere partner.
"DSC solves a big problem the IT industry has been struggling with for
quite some time," said Peter Gross, chief executive officer and chief
technology officer, EYP Mission Critical Facilities, Inc. "DSC not only
dramatically improves the energy performance of cooling systems in data
centers but also delivers improvements in overall data center reliability.
It is the first step toward the ultimate goal of this industry -- fully
integrated and optimized data centers that bridge the gap between
facilities and IT domains."
HP also has formed an internal Smart Data Center design team that
leverages some of the best minds across the company focused on lowering
total cost of ownership through flexible power and cooling management
products and services. The effort is backed by an investment of more than
$10 million per year and is based on a portfolio of 100s of existing
patents.
Expanded portfolio of power and cooling solutions
Dynamic Smart Cooling integrates well with existing HP innovations in
power and cooling such as HP Thermal Logic, a key component of the HP
BladeSystem c-Class architecture. Together, the technologies deliver
significant savings to customers while reducing a data center's overall
environmental footprint. Dynamic Smart Cooling also can be used with any
standard IT equipment rack and incorporates standard interfaces to most
air conditioning and building management systems, making it ideal for new
construction and retrofit projects.
HP also announced a 3-Phase Power portfolio, enabling facilities
deployments to match the rapid evolution of IT equipment governed by
"Moore's Law." By allowing power distribution and protection to be
deployed in a modular fashion, customers have the flexibility to use what
they need when they need it -- while taking advantage of generational
improvements over time. This yields higher density deployments with
investment protection against unpredictable growth.
Bringing an IT solutions approach to increasingly demanding data
center power requirements, the HP 3-Phase Power portfolio includes a
modular three-phase Uninterruptible Power System and 100KVA Power
Distribution Rack. When used with HP standard racks, these two offerings
allow customers to deploy redundant power grids to support cost-effective,
site-level power distribution and remote site monitoring, resulting in
significant data center space savings.
Environmental commitment at Gartner event
Dynamic Smart Cooling is one of the many energy efficiency initiatives
at HP that help the company and its customers reduce overall environmental
impact. In support of this announcement, made at the Gartner 25th Annual
Data Center conference, HP is reinforcing its environmental commitment by
making the event CarbonNeutral(R) -- emissions of the global warming gas
carbon dioxide (CO2) generated by the event have been anticipated and all
related CO2 emissions will be offset by HP's purchase of credits. These
credits are an investment in climate-friendly technologies like solar and
wind power generation.
Pricing and availability
HP Dynamic Smart Cooling and the HP 3-Phase Power portfolio is
expected to be available worldwide in the third calendar quarter of 2007.
Pricing for the solutions will be released upon availability.
More information on the announcements above is available in an online
press kit at www.hp.com/go/nextgenpowerandcooling. More information on HP
Power and Cooling technologies and the Data Center Solution Builder
program is available at www.hp.com/go/powerandcooling and www.hp.com/go/dcsb,
respectively.
About HP
HP is a technology solutions provider to consumers, businesses and
institutions globally. The company's offerings span IT infrastructure,
global services, business and home computing, and imaging and printing.
For the four fiscal quarters ended Oct. 31, 2006, HP revenue totaled $91.7
billion. More information about HP is available at www.hp.com.
Note to editors: HP news releases are available via RSS feed at http://www.hp.com/hpinfo/rss.html.
This news release contains forward-looking statements that involve
risks, uncertainties and assumptions. If such risks or uncertainties
materialize or such assumptions prove incorrect, the results of HP and its
consolidated subsidiaries could differ materially from those expressed or
implied by such forward-looking statements and assumptions. All statements
other than statements of historical fact are statements that could be
deemed forward-looking statements, including but not limited to statements
of the plans, strategies and objectives of management for future
operations; any statements concerning expected development, performance or
market share relating to products and services; anticipated operational and
financial results; any statements of expectation or belief; and any
statements of assumptions underlying any of the foregoing. Risks,
uncertainties and assumptions include the achievement of expected results
and other risks that are described from time to time in HP's Securities
and Exchange Commission reports, including but not limited to the risks
described in HP's Quarterly Report on Form 10-Q for the fiscal quarter
ended July 31, 2006, and other reports filed after HP's Annual Report on
Form 10-K for the fiscal year ended Oct. 31, 2005. HP assumes no
obligation and does not intend to update these forward-looking
statements.
(C) 2006 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. The only warranties
for HP products and services are set forth in the express warranty
statements accompanying such products and services. Nothing herein should
be construed as constituting an additional warranty. HP shall not be
liable for technical or editorial errors or omissions contained herein.
Copyright Business Wire 2006
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