11.21.2006 - 01:03pm ET

(CSRwire) DENVER--(BUSINESS WIRE)--Nov. 21, 2006--Denver Mattress Company's sixth annual charity alliance with The Salvation Army comes as a welcome relief to the organization this holiday season.

Denver Mattress Company will launch an in-store campaign at its 16 Colorado retail locations. The campaign titled "Operation: Rest Assured" will raise approximately $150,000 for the Colorado chapter of the Salvation Army.

The logistics of the campaign consist of $20 being donated for each mattress sold from the period of November 25 to December 31, 2006, to The Salvation Army. The in-store donation will be capped at $150,000.

In addition, Denver Mattress is underwriting a comprehensive direct donation fundraising awareness effort. This will include both newspaper and television advertising in Colorado.

The Salvation Army is greatly appreciative of the funds this campaign generates annually. "Denver Mattress has been a wonderful partner with The Salvation Army for many years. The money Denver Mattress donates helps all of our programs along the Front Range and beyond. Programs such as our Lambuth Family Shelter, Crossroads Transitional Housing, after-school programs for the youngsters of our communities and Emergency Disaster Services, whose focus is to help those victims of natural or man-made disasters. Denver Mattress is a great community partner," stated Lt. Colonel Raymond Peacock, Intermountain Divisional Commander of The Salvation Army.

Denver Mattress Company is a division of Furniture Row Companies. With two of the busiest, state-of-the-art mattress factories in the world, Denver Mattress services over 140 distribution locations across the country. Subsequently, Denver Mattress utilizes one of the largest mattress distribution networks in the U.S. For more information regarding the company visit www.furniturerow.com.

Nearly 34 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. About 83 cents of every dollar raised is used to support those services in nearly 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org or call 1-800-SAL-ARMY.

Copyright Business Wire 2006

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