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Corporate Social Responsibility
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11.09.2006 - 11:00am ET
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Sierra Leone's Refugee All Stars to Help Refugee Youth
Inspirational band of former refugees partners with UN Refugee Agency's ninemillion.org campaign to raise awareness and funds on North American tour
(CSRwire) SAN FRANCISCO, CA - Their music is infectious, spirited and
uplifting, a unique fusion of West African rhythms, roots reggae and
traditional folk music. Their personal stories as refugees from a brutal
civil war are harrowing and inspirational. They are a symbol of hope, and
today, prior to their debut performance at the legendary Fillmore
Auditorium, Sierra Leone's Refugee All Stars announced that they are
committing themselves to helping the world's nine million refugee youth.
Partnering with the UN Refugee Agency's ninemillion.org campaign, the band
and lead singer Reuben M. Koroma will use their new album release,
documentary film and current North American tour to raise awareness and
funds.
As former refugees who can directly speak to the plight of refugee
children, the band members were eager to join the campaign.
Ninemillion.org is an innovative global campaign led by the UN Refugee
Agency (UNHCR) with founding partners Nike and Microsoft/MSN to raise
awareness and funds to bring education and sport programs to many of the
world's refugee youth. The campaign represents the nine million refugee
youth across the globe, many of whom do not have the opportunity to learn
and play.
"In the refugee camps we found the most traumatized youth--those who had
lost family, had been maimed, or had been taken as child combatants--and
we focused on helping them," said Koroma, who taught at a school during
his time in a refugee camp and will assume an individual role as advocate
for the campaign. "In addition to music and theater, we had the greatest
success in helping them achieve a sense of normalcy through sports and
basic schooling. We sincerely hope that ninemillion.org can expand on
these efforts to reach the millions of youth still in need."
Sierra Leone's Refugee All Stars' 'Living Like A Refugee' album, released
on September 26 by Anti- Records, features an insert about ninemillion.org
with a portion of the proceeds from the sale of the CD to be donated to the
ninemillion.org fund. Beginning November 10, the campaign's website,
ninemillion.org, will also feature the album's single, 'Living Like A
Refugee.' MSN Music, at
http://music.msn.com, is featuring the band to further promote sales
of the album and to extend its support of the campaign. This feature
allows users to listen to album tracks, purchase the album and receive
up-to-date information about the tour.
The album 'Living Like A Refugee' was recorded as part of the production
of a documentary film about the band. Filmmakers Zach Niles and Banker
White and musician/Record Producer Chris Velan met the band in a refugee
camp in 2002 and followed their story over the course of three years. The
resulting film, "Sierra Leone's Refugee All Stars" (SLRAS) is one of the
most acclaimed documentaries of the year, winning more than a dozen awards
at film festivals around the world. The film traces the incredible journey
of the band members from their native Sierra Leone in West Africa during
that country's brutal 10-year civil war, to refugee camps in neighboring
Guinea and eventually the realization of their dream to record their music
in a proper studio -- resulting in the critically acclaimed album 'Living
Like A Refugee.' The filmmakers are hopeful that the SLRAS documentary
will be released in theaters in early 2007 in collaboration with
ninemillion.org. Films from ninemillion.org, detailing the lives and
dreams of refugee youth from Azerbaijan, Uganda and Thailand, can be
viewed on the campaign's website.
"We are all, the world over, touched by the refugee experience. The story
and music of Sierra Leone's Refugee All Stars brings that experience to a
level of deep emotional connection fueled with reality and hope," said
Wendy Chamberlain, Deputy High Commissioner for the UNHCR. "We are very
pleased to announce the campaign's partnership with the band to bring the
message of ninemillion.org to audiences around the world."
In addition to the awareness about refugee youth raised on tour and with
the sale of 'Living Like A Refugee,' SLRAS will encourage fans to visit
ninemillion.org and make a donation to show their support for refugee
youth. All donations will go to UNHCR to benefit the ninemillion.org fund,
where two-thirds will be distributed by UNHCR to support education in
refugee communities, and the remaining one-third will fund access to
customized sport and play programs with an emphasis on getting girls and
young women onto the playing field.
About ninemillion.org
Ninemillion.org is an innovative global campaign led by the UN Refugee
Agency (UNHCR) with founding partners Nike and Microsoft/MSN to raise
awareness and funds to bring education and sport programs to many of the
world's refugee youth. The campaign represents the nine million refugee
youth across the globe, many of whom do not have the opportunity to learn
and play. Nine million faces, nine million names. Nine million stories.
Help them learn. Help them play. For further information visit www.ninemillion.org.
About Sierra Leone's Refugee All Stars (SLRAS)
The seven touring members of SLRAS range in age from 19 to 50 and each
member brings a unique musical element to the group. The 19-year-old goes
by the hip hop stage name Black Nature, while some of the older members
play traditional West African goombay music. Add elements of reggae and
rhythmic traditional folk and you have a live experience unlike any other.
Though SLRAS formed in a refugee camp in remote West Africa, they have
taken their infectious music and message of peace to the world this year.
For further information visit www.sierraleonesrefugeeallstars.com.
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