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Corporate Social Responsibility
News
11.02.2006 - 11:47am ET
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CSR News from:
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News Category:
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cMarket, GetActive Partnership Expands Fundraising Options for Nonprofits
Online Auction Tools Increase Power of Integrated Online Fundraising, Messaging Tools
(CSRwire) CAMBRIDGE, Mass. and BERKELEY, Calif.--(BUSINESS WIRE)--Nov. 2,
2006--cMarket and GetActive Software, Inc. have announced a partnership
aimed at leveraging the power of integrated online fundraising and
marketing services to revolutionize the way nonprofits connect with their
constituents and maximize returns.
cMarket is the leading provider of full-service, on-demand, online
auctions to support nonprofit causes. GetActive Software, Inc. provides
online constituent relationship management services that help nonprofits
to raise funds, conduct advocacy campaigns and build community. Through
the partnership, nonprofits can integrate cMarket's Web-based auction
solution with GetActive's customizable, easy-to-use tools to create,
promote, and manage effective online fundraising and outreach
campaigns.
"We're pleased to offer our nonprofit clients an additional tool for
engaging donors," said GetActive CEO Sheeraz Haji. "Online auctions have
become increasingly popular as fundraising events that engage new
audiences and get results. And for charitable online auctions, cMarket's
experience and leadership made them the clear choice."
Since its founding in 2002, cMarket has hosted more than 1,700
auctions and helped its clients raise tens of millions of dollars for
charitable causes.
"We take care in choosing partner companies that are leaders in what
they do and committed to corporate social responsibility," said cMarket
Chairman and CEO Jon Carson. "GetActive serves a large client base
representing the leading charitable organizations, associations, and
higher educational institutions. They provide comprehensive, easy-to-use
software and customer service that comes with a deep understanding of the
issues facing nonprofit fundraising and marketing managers today."
About cMarket, Inc.
cMarket is the leading on-demand, online auction platform solely for
organizations engaged in fundraising for non-profit causes. With more than
1,500 customers, online auctions powered by cMarket.com have generated
funding successes by allowing organizations, both large and small, to
identify new sources of income and, at the same time, build mission
awareness and heightened caring for the cause. cMarket services national
non-profit organizations such as United Way, JCC, Junior Achievement,
Catholic Charities, The PTA, and the American Red Cross. cMarket also
works with companies including Ford, Deloitte & Touche, Kimberly-Clark and
General Electric to raise funds for their nonprofit causes. cMarket, which
was founded in 2003, has headquarters in Cambridge, Mass. For more
information, visit www.cmarket.com or
call 866-621-0330.
About GetActive Software, Inc.
GetActive Software is a leading provider of online relationship
management solutions that help organizations easily recruit, engage, and
retain constituents. The GetActive Suite(TM) includes email messaging,
fundraising, advocacy, events, community, and website management. At its
core is the Constituent Data Hub(TM), GetActive's online database, which
enables organizations to build comprehensive profiles of supporters by
tracking online interactions and integrating with offline systems.
GetActive has more than 800 clients, including The Humane Society of the
United States, AFL-CIO, University of California, CARE, Oxfam America,
U.S. Chamber of Commerce, and the National Association of REALTORS (R).
Organizations of all sizes are growing their lists, raising funds,
optimizing constituent relationships, and improving campaign results with
GetActive. For more information, visit www.getactive.com or call
202-659-2791.
Copyright Business Wire 2006
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