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Corporate Social Responsibility
News
11.01.2006 - 08:02am ET
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Denver Mattress Company's Charity Campaign Assist Rescue Missions Throughout The U.S. This Holiday Season
(CSRwire) DENVER--(BUSINESS WIRE)--Nov. 1, 2006--Denver Mattress Company's annual
charity alliance with over forty Rescue Missions throughout the U.S. comes
as a welcome relief to the homeless and hungry this holiday season.
Denver Mattress Company will launch an in-store campaign designed to
raise funds specifically for the Missions in cities where the retailer
operates. The campaign will raise a combined total of $150,000 for
Missions across the country.
The logistics of the in-store campaign consists of $20 being allocated
for each mattress sold from the period of November 1 to November 23, 2006,
to the campaign. The donation will be capped $150,000 nationwide.
In addition, Denver Mattress is underwriting a comprehensive direct
donation fundraising and awareness effort specifically for the Missions.
This will include both newspaper and television advertising.
Denver Mattress Company is a division of Furniture Row(R) Companies.
Furniture Row(R) Companies is one of America's largest family-owned
specialty home furnishings and bedding retailer. With two of the busiest,
state-of-the art mattress factories in the world, Denver Mattress services
over 140 distribution locations across the country. Subsequently, Denver
Mattress utilizes one of the largest mattress distribution networks in the
U.S. For more information regarding the company visit www.furniturerow.com.
Copyright Business Wire 2006
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