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Corporate Social Responsibility
News
10.25.2006 - 01:43pm ET
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Dell and Goodwill Launch Free Computer Recycling Service for Consumers in Participating Regions of the Carolinas
(CSRwire) WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Oct. 25, 2006--Dell (NASDAQ:DELL)
and three regional Goodwill Industries operations today introduced
Reconnect, a free drop-off program for recycling of unwanted computers.
Reconnect will serve consumers in 49 of 100 North Carolina counties
and five counties in South Carolina. The program leverages Dell's
resources and global recycling experience and the donation and retail
infrastructure of Goodwill Industries of Northwest North Carolina, Central
North Carolina and the Southern Piedmont.
Reconnect will help protect the environment through the responsible
recycling or reuse of computer equipment, and provides residents a
convenient opportunity to support a local non-profit organization.
The program's goal is two-fold: divert more than five million pounds
of used computers and computer equipment from area landfills over the next
year; and provide consumer education on the importance of environmentally
responsible computer disposal. Reconnect also will create job
opportunities for individuals with disabilities and other employment
barriers.
"I want to thank Dell and Goodwill for bringing this important
initiative to 49 North Carolina counties," said Lt. Gov. Bev Perdue. "This
effort will not only keep computers out of our landfills, it will also
support Goodwill's job-training and employment services."
Beginning today, residents of the northwestern, central and southern
regions of North Carolina and Mecklenburg, Gaston, Lincoln, Union,
Cleveland, York and Lancaster counties in South Carolina can call
toll-free, 1-888-4-GOODWILL or 1-866-48 REUSE (73873), or visit www.reconnectpartnership.com
to locate the most convenient drop-off location at any of the 114
participating Goodwill donation centers and retail stores.
Goodwill will accept and sort the donated computer equipment and
Dell's product recovery partner will recycle and remarket the recycled
materials, such as plastics, glass and metals. All proceeds support
Goodwill's non-profit job-training and employment programs.
Residents will be responsible for removing data from hard drives and
other storage media before donating to Goodwill. Goodwill staff will
provide donors with a donation receipt at the time of donation.
"It's a privilege to partner with Dell in this initiative that
furthers Goodwill's mission and benefits our communities," said Art Gibel,
president and CEO of Goodwill Industries of Northwest North Carolina.
"Reconnect provides a proactive solution to the very real issue of
environmentally responsible electronics disposal."
"We are pleased to be aligned with such a good corporate citizen like
Dell," said Rick Gorham, president and CEO of Goodwill Industries of
Central North Carolina. "I believe this initiative is a win-win for our
citizens and the communities we serve. While cognizant of a growing
challenge that e-waste presents, we are now able to successfully recycle
these materials, employ and train individuals in this market and create a
revenue stream to support the growing mission of serving larger and
broader audiences."
"The growing number of computers reaching the end of their useful life
presents a challenge for all communities," said Michael Elder, president
and CEO of Goodwill Industries of the Southern Piedmont. "Opening our
ComputerWorks Store in early 2006 has allowed us to sell functioning
computers and related equipment at reasonable prices while keeping those
items out of our landfills. The Dell-Goodwill partnership is a unique
initiative that will greatly enhance our efforts to keep non-working
computers out of the waste stream."
Other Goodwill-Dell programs are under way in Austin (15 counties in
Central Texas), San Francisco (Marin, San Francisco and San Mateo
counties), San Antonio (23 counties in Central and South Texas), San Diego
County, Pittsburgh and throughout the state of Michigan.
"As Dell grows, we continue to expand our commitment to the region,"
said Travis Simpson, Dell vice president of North Carolina operations.
"This new recycling program highlights Dell's community involvement and
our commitment to making computer recycling easy and affordable for
consumers."
Since beginning operations in the Piedmont Triad Region, Dell and its
employees have provided grants, equipment and volunteer time to numerous
schools and school systems, museums, government agencies, non-profit
groups and events. The company also held a one-day computer recycling
event in June 2005 in Forsyth County, collecting 45 tons of used computer
equipment from consumers.
Dell's manufacturing facility in North Carolina's Piedmont Triad
region this month celebrated its one-year anniversary. The plant -- Dell's
largest -- currently produces OptiPlex(TM) and Dimension(TM) desktop
systems for U.S. East Coast business and consumer customers.
About Goodwill Industries of Northwest North Carolina
Goodwill Industries of Northwest North Carolina Inc. sells donated
goods in its retail stores to help underwrite workforce development
programs that help people find jobs and become more independent. In 2005
alone, the organization served over 10,000 people across its 31-county
territory. Services offered at its nine training centers include: job
readiness, career planning and preparation, work experience opportunities,
job placement, skills training classes, youth programs and job coaching.
For more information, visit www.goodwillnwnc.org.
About Goodwill Industries of Central North Carolina
Since 1963, Goodwill Industries of Central North Carolina Inc. has
built partnerships within the community to meet the needs of people with
disabilities and other barriers to employment. Through these partnerships,
Goodwill Industries provides vocational evaluation, training, employment
and job-placement services. The North Carolina Division of Vocational
Rehabilitation contracts with Goodwill Industries to provide evaluation,
work adjustment, curriculum training and job placement services. Goodwill
Industries of Central North Carolina encompasses Alamance, Caswell,
Guilford, Randolph and Rockingham counties. For more information, visit www.triadgoodwill.org.
About Goodwill Industries of the Southern Piedmont
Goodwill Industries of the Southern Piedmont began providing services
in 1965. Goodwill operates 17 retail stores and has 31 total donation
sites in seven counties in the Southern Piedmont region of North and South
Carolina (Mecklenburg, Gaston, Lincoln, Union, Cleveland, York and
Lancaster counties). Proceeds from the sale of donated goods fund
employment and training services for individuals facing barriers to
employment. In 2005, Goodwill Industries of the Southern Piedmont served
more than 7,100 people with barriers to employment, placed more than 1,900
people in competitive employment and matched 130 income-eligible families
with donated cars. For more information, visit www.goodwillsp.org.
About Dell
Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative
technology and services they trust and value. Uniquely enabled by its
direct business model, Dell sells more systems globally than any computer
company, placing it No. 25 on the Fortune 500. Company revenue for the
past four quarters was $57.4 billion. For more information, visit http://www.dell.com. To get Dell news
direct, visit http://www.dell.com/RSS.
Copyright Business Wire 2006
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