10.23.2006 - 05:47pm ET

(CSRwire) SAN FRANCISCO--(BUSINESS WIRE)--Oct. 23, 2006--Michael Dell underscored Dell's (NASDAQ:DELL) commitment to the environment and a new strategy to design the most energy-efficient products in the IT industry today in a keynote speech at OracleWorld.

"Our focus on delivering products with the most performance per watt is delivering benefits to our customers' bottom lines and to the environment," Mr. Dell said. "We estimate that if the energy-smart settings we've engineered into our newest OptiPlex desktop had been available on each desktop we've shipped over the past year, those customers could have saved enough electricity to power about 1.5 million U.S. homes for one year."

Applying the energy-efficiency settings currently in place on the new OptiPlex 745 on all Dell desktops also could save enough electricity to avoid about 12.5 million tons of CO2 emissions annually, the equivalent of removing an estimated 2.5 million cars from the road, Mr. Dell said. The power savings also have the potential to save customers about $1.6 billion per year in operating costs(1).

Mr. Dell highlighted an enhancement made to the energy calculators available on the customer energy resource guide at www.dell.com/energy. The calculators now help customers figure the equivalent CO2 emissions avoided from potential energy savings in addition to their potential cost savings. Customers can also see how those energy savings would compare to the number of cars being removed from the road.

Dell's energy-efficient product strategy and customer energy resource guide were announced at the company's Technology Day event in September.

Dell also announced two PowerEdge(TM) servers today featuring AMD Opteron processors. The new servers deliver industry-leading price-performance and excellent performance per watt. The PowerEdge6950 consumes up to 20 percent less power than previous generation quad-socket PowerEdge servers(2). The PowerEdge SC1435 is a dual-socket, rack-dense server optimized for high-performance compute clusters that can deliver performance-per-watt improvements of up to 138 percent(3).

Dell's energy-saving product strategy is a key platform of the company's commitment to environmental responsibility (www.dell.com/environment). Dell continually seeks to minimize impacts on the environment at every stage of the product lifecycle, from design and manufacturing, to recycling. Dell has committed to a recovery goal of a total of more than 275 million pounds of used computer equipment from customers by 2009.

The company also has a chemical-use policy that recognizes the precautionary principle and has committed to a policy banning all brominated flame retardants (BFRs) and polyvinyl chloride (PVC) from products by 2009.

In June, Dell announced a global recycling policy that commits to provide no-charge recycling for Dell-branded computer equipment. The service is in place in Europe, Canada and the U.S., and will be implemented globally by November.

About Dell

Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell sells more systems globally than any computer company, placing it No. 25 on the Fortune 500. Company revenue for the past four quarters was $57.4 billion. For more information, visit www.dell.com. To get Dell news direct, visit www.dell.com/RSS.

Dell, PowerEdge, Inspiron, Latitude, Dell Precision and OptiPlex are trademarks of Dell Inc.

Dell disclaims any proprietary interest in the marks and names of others.

1. Potential annual savings calculated based on worldwide desktop
computer shipments in 2005 and 2006 U.S. average unit cost of energy
of $0.10/KWh. Emissions equivalence to automobiles calculated using
the U.S. Climate Technology Cooperation Gateway calculator at
http://www.usctcgateway.net/tool/

2. Based on AC power measurements using an Extech 380803 Power
Analyzer taken during the peak load of the SPECjbb2005 benchmark test
performed by Dell Labs in August 2006 on a PE6950 with four dual core
AMD Opteron(TM) 8220 SE (2.8Ghz) processors, 32GB 667Mhz DDR2 memory
and Windows Server 2003 Enterprise x64 Edition+SP1 OS as compared to a
PE6850 with four dual core Intel Xeon 7140 3.4Ghz (Tulsa) processors,
16GB 400Mhz DDR2 memory and Windows Server 2003 Enterprise x64
Edition+SP1 OS. Actual power consumption will vary based on
configuration, usage and manufacturing variability.

3. Based on the SPECfp_rate benchmark test performed by Dell Labs
in Sept 2006 on a SC1435 with two dual core AMD Opteron 2218 (2.6Ghz)
processors, 8GB 667Mhz DDR2 memory, 1x SATA 80GB/7.2K rpm HDD, and
RHEL4 Update 4 64-bit OS as compared to a SC1425 with two single core
Intel Xeon 3.8Ghz (Irwindale) processors, 8GB 400Mhz DDR-2 memory, 1x
SATA 80GB/7.2K rpm HDD, and RHEL4 Update 4 64-bit OS. Actual
performance and power consumption will vary based on configuration,
usage and manufacturing variability.

SPEC(R) and the benchmark name SPECjbb(R) are registered trademarks of the Standard Performance Evaluation Corp. For the latest SPECjbb2005 benchmark results, visit http://www.spec.org/jbb2005.

Copyright Business Wire 2006

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