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Corporate Social Responsibility
News
10.13.2006 - 02:03pm ET
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CSR News from:
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Sprint Joins Motorola, (PRODUCT) RED and the Global Fund to Help Fight AIDS in Africa with Upcoming U.S. Availability of RED MOTORAZR
RED MOTORAZR on high-speed Power Vision network benefits (RED); offers exclusive Sprint content and live television channels
(CSRwire)
Customers able to help fight HIV/AIDS in Africa today by reserving RED
MOTORAZR at www.sprint.com/RED
OVERLAND, Kan., and LIBERTYVILLE, Ill.- Motorola (NYSE: MOT) and Sprint
(NYSE: S) today announced the upcoming nationwide availability of the RED
MOTORAZR V3m, a new wireless phone designed exclusively to support (RED),
an initiative founded by Bono and Bobby Shriver to raise awareness and
money for The Global Fund. The Global Fund is an innovative public-private
partnership created to finance a dramatic turnaround in the fight against
AIDS in Africa with an emphasis on women and children.
As the exclusive worldwide wireless partner for (RED), Motorola is
developing unique products and partnering with leading wireless operators
to enable consumers to help fight HIV/AIDS in Africa. The RED MOTORAZR is
the first in a series of products in the U.S. to benefit The Global Fund.
Both Motorola and Sprint will contribute directly to the fund with each
RED MOTORAZR sold at Sprint.
"Motorola is honored to be associated with (RED), The Global Fund and now
Sprint in the drive to help those in Africa affected by HIV/AIDS," said
Ron Garriques, president of Motorola Mobile Devices. "Together, we are
literally placing in people's hands the opportunity to get involved in a
meaningful way."
"We are delighted to offer our customers RED MOTORAZR as a way to make a
difference in this very important effort," said Mark Schweitzer, chief
marketing officer for Sprint. "With the exclusive content available from
Sprint, including live television, NFL Mobile and Sprint Music Store,
purchasing the RED MOTORAZR is an easy way to help in the fight against
HIV/AIDS."
On Sprint's Power VisionSM network, RED MOTORAZR will join MOTOKRZRTM,
MOTORAZRTM and MOTOSLVRTM as the only versions of these iconic handsets to
offer access to:
Sprint TVSM with more than 50 channels of live television and
on-demand video and audio.
Sprint Movies, the first "pay-per-view" service for mobile phones in
the U.S. that streams full-length movies, including recent box-office hits
and timeless favorites.
NFL Mobile, a Sprint-exclusive wireless application that brings fans
access to same-day video highlights, customizable real-time statistics,
scores, injury reports and other information.
Sprint Music StoreSM, which allows users to browse and wirelessly
download full-length songs directly to their phone.
Sprint Power View, the industry's first made-for-mobile sports and
entertainment video programming network.
The MOTORAZR V3m is one of Motorola's thinnest multimedia phones for the
CDMA network and features a refined metal housing and sculptured clamshell
shape. The bold red hue of the RED MOTORAZR makes a striking statement
complimenting its ultra-thin, attractive design.
RED MOTORAZR handset includes five unique preloaded screen savers.
Additional advanced features include a 1.3 megapixel digital camera with
4x digital zoom and video capture, playback and streaming, GPS enabled,
Bluetooth® wireless technology**, speakerphone and a MicroSD memory card
slot.
The RED MOTORAZR as well as MOTOKRZR, MOTORAZR and MOTOSLVR are expected
to be available from Sprint in early November. Customers can register at
www.Sprint.com/RED to be contacted about purchasing RED MOTORAZR as soon
as it becomes available. Packaged with a stylish red headset, the phone
will cost $304.99 or $64.99 with a two-year agreement and a mail-in
rebate. For additional information on the RED MOTORAZR V3m, please visit
http://www.hellomoto.com.
Motorola's support for (RED) includes the launch of Studio RED (www.motorola.com/red), a series of
physical and virtual destinations and initiatives created to enhance
consumers' mobile experience with (PRODUCT) RED. Studio RED, a place
"Where Desire Meets Virtue," keeps consumers up-to-date on Motorola
activities with (RED), purchase benefits and rewards. It also offers
exclusive content, including limited edition wallpaper, ringtones and
video casts.
About Motorola
Motorola is known around the world for innovation and leadership in
wireless and broadband communications. Inspired by our vision of Seamless
Mobility, the people of Motorola are committed to helping you get and stay
connected simply and seamlessly to the people, information, and
entertainment that you want and need. We do this by designing and
delivering "must have" products, "must do" experiences and powerful
networks -- along with a full complement of support services. A Fortune
100 company with global presence and impact, Motorola had sales of US
$35.3 billion in 2005. For more information about our company, our people
and our innovations, please visit www.motorola.com.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services
bringing mobility to consumer, business and government customers. Sprint
Nextel is widely recognized for developing, engineering and deploying
innovative technologies, including two robust wireless networks offering
industry leading mobile data services; instant national and international
walkie-talkie capabilities; and an award-winning and global Tier 1
Internet backbone. For more information, visit www.sprint.com.
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