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Corporate Social Responsibility
News
9.21.2006 - 08:25am ET
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Timberland Revitalizes Global Communities as Part of 9th Annual Serv-a-Palooza; 6,300 Volunteers to Positively Impact More Than 150 Communities in 32 Countries
(CSRwire) STRATHAM, N.H.--(BUSINESS WIRE)--Sept. 21, 2006-- Timberland employees and
community partners will join forces today to improve more than 150 local
communities from Istanbul, Turkey to Steamboat Springs, Colorado as part
of the company's 9th annual "Serv-a-palooza," a worldwide community
service initiative. In total, 159 Serv-a-palooza projects in 32 countries
will engage 6,300 volunteers and generate 43,000 hours of service via
numerous initiatives including building and refurbishing homes, community
facilities and parks.
"For almost ten years, Serv-a-palooza has enabled our employees and
partners to unite around a common goal: to create powerful, sustainable
change through service," said Jeffrey Swartz, President and CEO of
Timberland. "In one day, volunteers around the globe will better the
environment, help communities in distress, brighten the lives of countless
individuals and families and make a positive difference in our world."
Service projects worldwide include:
-- Constructing a four-bedroom home at Timberland's headquarters in
Stratham, New Hampshire with Habitat for Humanity that will be transported
to the Gulf Coast for a family of Louisiana hurricane victims.
-- Clearing brush and planting trees to create a safe and enjoyable
outdoor environment for disabled children at a facility in Hong Kong.
-- Restoring vegetation at an industrially polluted 60-square mile
woodland and wetland reserve in Bedford, England.
-- Assembling furniture, laying tile, installing fences, painting and
cleaning at an education and rehabilitation center for autistic children in
Istanbul, Turkey.
-- Weeding, painting and cleaning senior citizen housing centers in
Steamboat Springs, Colorado.
Serv-a-palooza projects address a variety of community concerns,
including education, youth recreation, environmental sustainability and
social services. Several months prior to the event, project coordinators
meet with local community partners - schools, parks, camps, community
centers and social service organizations - to assess the greatest
community needs and identify opportunities for volunteer service.
Like all of Timberland's community service initiatives, Serv-a-palooza
projects are designed to be sustainable to meet long-term community needs.
Project sites are often perennial, offering volunteers the opportunity to
build upon the positive impact started in past years, as well as create
long-term relationships between Timberland, its partners and the local
community.
Timberland (NYSE: TBL) is a global leader in the design, engineering
and marketing of premium-quality footwear, apparel and accessories for
consumers who value the outdoors and their time in it. Timberland markets
products under the Timberland(R), Timberland PRO(R), SmartWool(R),
Timberland Boot Company(TM) and Mion(TM) brands, all of which offer
quality workmanship and detailing and are built to withstand the elements
of nature. The Company's products can be found in leading department and
specialty stores as well as Timberland(R) retail stores throughout North
America, Europe, Asia, Latin America, South Africa and the Middle East.
Timberland's dedication to making quality products is matched by the
company's commitment to "doing well and doing good" -- forging powerful
partnerships among employees, consumers and service partners to transform
the communities in which they live and work. To learn more about
Timberland, please visit www.timberland.com.
Copyright Business Wire 2006
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